Placeholder image for Marketing

Marketing, B.Sc.

  • Application Deadline
  • 48 months
Watervliet, NY, United States
Sports marketing, advertising, social media, market research—there’s so many exciting opportunities in this career field! At the Marketing program of Siena College, you’ll get valuable hands-on experience through local business collaboration, academic research and internship opportunities that will pave the way for success in whatever aspect of marketing you are most passionate about.
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The Marketing program of Siena College is ranked #1 in the United States and ranked in the top 10 programs by DesignRush and Yahoo Finance. 

As a marketing Saint, you can take a wide variety of course topics based on your interests from product development to international marketing to marketing and communications. You'll experience small, engaging classes that offer customized learning. Your professors won't just provide you with expert lectures but also discussions, case studies, real world projects and computer simulations.

Want to do an internship or two or three? You got it. Interested in doing research with a professor? You can do that, too! An 18 credit minor is also offered.

Your future success

Siena’s marketing degree provides preparation for graduate programs and a wide variety of industries and careers including: packaged goods, services, sports marketing, international marketing, e-commerce (social media marketing), business marketing, advertising, public relations, consulting, retail, sales and relationship management, marketing research, marketing analytics and entrepreneurial marketing.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Management
  • Marketing
  • Consumer Behavior
  • International Marketing
  • Marketing Research Methods
  • Marketing Management

English Language Requirements

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

General Requirements

  • Complete an online application
  • Send all transcripts and school results from each secondary school and post-secondary school that you have attended
  • Submit a personal essay of 1-2 pages describing your interest in Siena College and your goals for studying in the United States
  • Submit one letter of recommendation
  • The SAT and ACT are optional
  • Non-native English speakers are required to submit an English proficiency score from the Test of English as a Foreign Language (TOEFL) examination or the International English Language Testing System (IELTS)

Tuition Fee

  • International

    39200 USD/year
    Tuition Fee
    Based on the original amount of 19600 USD per semester and a duration of 48 months.
  • National

    39200 USD/year
    Tuition Fee
    Based on the original amount of 19600 USD per semester and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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