Overview

The Marketing programme at Radford University is designed to equip students with the essential skills required to navigate the complexities of the modern commercial landscape. By combining theoretical knowledge with practical application, the curriculum ensures that graduates are prepared to meet the evolving demands of various industries.

Students benefit from a learning environment that emphasises creativity and strategic thinking. The programme is delivered through the Davis College of Business and Economics, which is recognised for its commitment to academic excellence and student success. This foundation allows learners to build a robust understanding of consumer behaviour and market dynamics.

Why Marketing at Radford University?

Radford University offers an exceptional environment for business students, highlighted by the impressive Kyle Hall. This 110,000-square-foot facility represents a significant investment in student success, featuring auditorium-style classrooms and collaborative spaces that foster teamwork and innovation among peers.

The institution has earned prestigious accolades, including recognition from U.S. News & World Report and The Princeton Review. These rankings reflect the high quality of the business curriculum and the university's status as a College of Distinction, particularly for its focus on undergraduate business education and leadership development.

Tuition Fee Breakdown

International fee: USD 22012 per year
National fee: USD 22012 per year
Local fee: USD 8698 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

Marketing
Business Management
Applied Analytics
Accounting
Economics
Finance
Information Systems

Careers with Marketing

Graduates from this programme are prepared for a wide range of professional roles across diverse sectors. The curriculum's focus on leadership and practical experience makes alumni highly attractive to employers looking for individuals who can adapt to the fast-paced nature of the contemporary business world.

Potential career paths include roles in sports marketing, corporate management, and market research. The skills acquired during the course allow graduates to pursue opportunities in both governmental and non-profit organisations, as well as within the private sector throughout Virginia and the wider international market.

Programme Structure

Courses include:

Data Management and Analysis with Spreadsheets

Legal Environment of Business

Global Economy and Business

Organizational Behavior

Business Analytics for Decision Making

Operations Management

Principles of Marketing

Global Business Strategy

Creativity and Innovation

Consumer Behavior

Marketing Strategy

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-26 00:00:00
- Apply before 2026-06-01 00:00:00

More details

Rolling admission through June 1

Language

English

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Credits

120 SCH

Delivered

On Campus

Campus Location

Radford, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Applications for admission cannot be considered until all required documents outline in the checklist [PDF] are received by the Radford University Office of Admissions. All documents become the property of Radford University and cannot be sent elsewhere or returned.

All documents must be originals or certified copies that beat the original stamp and seal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

22012 USD / year

≈ 22012 USD / year
Out-of-State

22012 USD / year

≈ 22012 USD / year
Domestic

Applies to you

In-State

8698 USD / year

≈ 8698 USD / year

Living costs

Radford

United States

996 - 1628 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Radford

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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