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Marketing, B.Sc.

  • Application Deadline
  • 48 months
Waltham, MA, United States
Through our Marketing degree, you’ll gain the powerful blend of media savvy, analytical know-how and relationship finesse needed to take you to the top of the field. 
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Marketers, a bit like psychologists, know how to get inside people’s heads.

A dynamic combo of relationship builder, buzz generator and analytical guru, these pros are the best of the best at connecting customers with the brands they love. Their day-to-day work can involve everything from planning a high-profile celebrity event to brainstorming viral marketing campaigns to crunching the results from the latest customer survey.

 The curriculum starts by covering the full range of marketing activities: advertising and promotion, analytics, market research, social media, product development and more.

Later, you’ll put your skills into practice working on real business problems for corporate partners like Apple and Converse in the high-tech Center for Marketing Technology.

Bentley University commissioned labor market analytics firm to examine data from 24.5 million U.S. job listings to find out which skills are in highest demand, pay the most and have seen the highest growth in recent years.

If you have your eye on the corner office, this field is a great way to get there — approximately 50 percent of Fortune 500 CEOs got their start in marketing or sales.

You’ll find our Marketing degree graduates working in places like advertising agencies; marketing research companies; management and consulting firms; service organizations; and retailing, wholesaling and manufacturing companies.

Specific positions you can pursue include:

  • Advertising account executive
  • Brand manager
  • Event planner
  • Market researcher
  • Sales executive
  • Social media specialist

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Marketing Management
  • Marketing Research
  • Advertising
  • Business-to-Business Marketing
  • Consumer Behavior
  • Customer-Centric Marketing
  • Directed Study in Marketing
  • eMarketing
  • Fundamentals of Marketing
  • International Marketing
  • Internship in Marketing Practice
  • Marketing Channels
  • Marketing Communication and Promotion
  • Marketing for Nonprofits
  • Marketing of Services

English Language Requirements

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

General Requirements

  • Application form with $50 fee
  • Official high school transcript
  • College essay
  • Senior Grades
  • Two letters of recommendation
  • Standardized test scores

Tuition Fee

  • International

    46370 USD/year
    Tuition Fee
    Based on the original amount of 46370 USD per year and a duration of 48 months.
  • National

    46370 USD/year
    Tuition Fee
    Based on the original amount of 46370 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Waltham

  • 1515 - 3140 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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