Overview

The Marketing major from Florida Gulf Coast University focuses on enhancing the knowledge and skills that enable managers to develop and maintain successful relationships with consumers and organizational customers through the planning, implementation, and control of marketing activities.

The program emphasizes the use of analytical and environmental analyses to engage in strategic market planning, market segmentation, and competitive positioning.

The program also develops the strategic implications of consumer behavior, product development and branding, promotion, pricing, and distribution channels.

Graduates will be able to:

Discuss the nature of marketing systems and the role of marketing within an organization.

Analyze how individual consumers and groups make buying decisions and the associated marketing implications.

Demonstrate the knowledge required to design market research studies, interpret results, and make strategic recommendations.

Programme Structure

Courses include:

Marketing Strategy

Product & Brand Management

Business Strategy

Services Marketing

Marketing Research

Consumer Behavior

Business Finance

Marketing

Information Systems

Statistical Methods

Principles of Management

Macroeconomics

Managerial Accounting

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-19 00:00:00
- Apply before 2026-07-01 00:00:00
Starting 2027-01-07 00:00:00
- Apply before 2026-11-01 00:00:00

More details

National: Applications received after these deadlines will be processed on a space-available basis.

Language

English

TOEFL^® IBT

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IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Fort Myers Beach, United States

Disciplines

Marketing View 1057 other Bachelors in Marketing in United States

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Academic requirements

GPA

3.8

GRE^®

Required

GMAT

Required

English requirements

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

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AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

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98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Apply for admission

Submit your $30.00 application fee

Submit your academic transcripts (have your transcripts evaluated course by course)

Submit admission test scores (either the ACT or SAT for undergraduate; GMAT, GRE or MAT (for graduate). The writing portion of the ACT & SAT are not required.

Submit a financial support statement.

If you are transferring from a US institution or progressing from an undergraduate to a graduate program within the US, you must provide a visa clearance form authorized by the appropriate officials at your current institution

Other immigration documents you currently have, such as a copy of passport, visa, /I-94 form,current I-20, etc.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

25140 USD / year

≈ 25140 USD / year
Out-of-State

25140 USD / year

≈ 25140 USD / year
Domestic

Applies to you

In-State

6090 USD / year

≈ 6090 USD / year

Living costs

Fort Myers Beach

United States

900 - 1400 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Graduates will be able to:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Fort Myers Beach

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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