Overview

The Marketing programme at Indiana University of Pennsylvania offers a rigorous academic pathway designed to prepare students for the complexities of the modern global economy. By combining technical proficiency with creative problem-solving, the curriculum ensures graduates are ready to lead in diverse commercial environments.

Students benefit from a curriculum that integrates core business administration principles with specialised marketing intelligence. The teaching approach focuses on strengthening analytical capabilities and communication skills, ensuring that learners can effectively interpret buyer-seller dynamics and implement data-driven strategies in real-world scenarios.

Why Marketing at Indiana University of Pennsylvania?

The Eberly College of Business provides exceptional facilities and networking opportunities, such as the annual Business Day which hosts corporate executives and CEOs. Students gain access to a dedicated corporate relations unit that facilitates paid internships for approximately half of the department's juniors and seniors.

Distinctive features include the Student Marketing Association, where participants engage in regional and national competitions and evaluate new product viability. Furthermore, the university maintains strong international partnerships with business schools across Asia, Europe, and Latin America, offering affordable study abroad programmes for global exposure.

Tuition Fee Breakdown

International fee: USD 11592 per year
National fee: USD 11592 per year
Local fee: USD 7994 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to cover functional business areas alongside specialised topics. Modules may include:

Consumer Behavior
Marketing Strategy
Marketing Research
Internet Marketing
Social Media Marketing
Advertising
Retail Management
Services Marketing
Integrated Marketing Communications

Careers with Marketing

Graduates from this programme are equipped for diverse roles across various industries, including digital marketing, brand management, and retail operations. Alumni have successfully secured positions in major organisations, such as the United States Steel Corporation, working in management and strategic leadership capacities.

The degree prepares students for professional careers in market analysis, sales management, and international distribution. With a strong focus on operational abilities in advertising and promotions, graduates are well-positioned to navigate the evolving demands of both consumer and organisational markets globally.

Programme Structure

Courses include:

Business Math

Business Statistics

Finance

Informations Systems

Marketing Strategy

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-21 00:00:00

Apply anytime.
Starting 2027-08-26 00:00:00

Apply anytime.

More details

Applications are considered by the Admissions Committee on a rolling basis. Last day to apply is August 28 for Fall and January 22 for Spring.

Language

English

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IELTS

5.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Indiana, United States

Disciplines

Marketing View 1057 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

5.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

$25 Application Fee

Proof of English Language Proficiency

International Student Financial Statement

Official Transcripts

Passport Copy

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

11592 USD / year

≈ 11592 USD / year
Out-of-State

11592 USD / year

≈ 11592 USD / year
Domestic

Applies to you

In-State

7994 USD / year

≈ 7994 USD / year

Living costs

Indiana

United States

1000 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Indiana

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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