• Application Deadline
  • 48 months
    Duration
Indiana, PA, United States
Businesses can't succeed if no one is inspired to buy their products or to use their services. As a Marketing major at Indiana University of Pennsylvania College of Business, you will learn how to contribute to the success of a business in today's global economy. You will learn to employ professional marketing industry practices and creative problem-solving.
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Overview

You will take the business administration core courses which cover the spectrum of functional areas in business. At Indiana University of Pennsylvania, you will also take courses in your major field such as Consumer Behavior, Marketing Strategy, Marketing Research, and several other courses in Marketing.

Your professors will combine instruction in the technical areas of marketing with coursework designed to strengthen your analytical and communication skills.

Jobs and placement prospects in Marketing encompass several fields like advertising, promotions, public relations, professional selling and sales, distribution and logistics, retailing, branding, product design and development, services marketing, event marketing, social media, hospitality management, marketing research and data analysis. 

Careers

With a BS in Business Marketing you can pursue Marketing careers in a wide range of industries and economic sectors. The areas that are most common are:

  • Sales Management
  • Professional Selling
  • Retailing
  • Brand Management
  • Advertising
  • Promotions
  • Distribution and Logistics
  • Customer Relationship Management
  • Marketing Research
  • Public Relations
  • E-commerce
  • Social Media Marketing
  • Product Design and Development

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

  • When you complete your marketing degree you will know how to differentiate yourself, how to present your case for suitable fit within a certain sector, and make a compelling argument why you are the person for the job. 
  • Exposure to and hands-on involvement in the highly real-world oriented and practically applicable marketing coursework will inculcate in you a strong understanding of how to approach marketing challenges and analyze tactics/strategies to resolve them. 
  • You will be backed by a degree from a respected, accredited program and have gained real experience from your internship.  

English Language Requirements

  • Minimum required score:

    61

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    5.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:

    500

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

General Requirements

  • $25 Application Fee
  • Proof of English Language Proficiency
  • International Student Financial Statement
  • Official Transcripts
  • Passport Copy

Tuition Fee

  • International

    23872 USD/year
    Tuition Fee
    Based on the original amount of 11936 USD per semester and a duration of 48 months.
  • National

    15832 USD/year
    Tuition Fee
    Based on the original amount of 7916 USD per semester and a duration of 48 months.
  • In-State

    10950 USD/year
    Tuition Fee
    Based on the original amount of 5475 USD per semester and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Indiana

  • 1000 - 1500 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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