B.A. / B.S. On Campus


Truman State University

48 months
16712 USD/year
16712 USD/year
8690 USD/year
Tuition fee
Apply date
Start date


No matter what its size, a firm must constantly track consumers, monitor the economic and sales environment, and keep an eye on the competition. At Truman State University, we offer a bachelor degree in Marketing. 


If you’re curious about what makes people tick and want more in-depth exposure to the dynamic process of marketing that blends creativity, strategizing, analysis, and communication, consider choosing marketing as an area of concentration in our business administration program. 


  • Learn how to help a business acquire and retain customers for products and services in the Marketing program degree from Truman State University. Then apply your knowledge and gain experience through internships and study abroad.

Programme Structure

Courses included:

  • Marketing Research 
  • Consumer Behavior
  • Brand Management and Strategic Marketing 
  • Selling and Sales Management 
  • Integrated Marketing Communication (IMC) and Social Media 
  • Retail Management 

Key information


  • Full-time
    • 48 months

Start dates & application deadlines


120 SCH


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • One Page Essay — This essay must be an original work on behalf of the applicant. 
  • English Proficiency Test Score.
  • Original or Certified Copies of Transcripts from High School (and any college or university you have attended).
  • Certificate of Financial Support.
  • Original or Certified Copies of Bank Documents Indicating Sufficient Financial Support. 
  • Copy of Passport biographical information page. 

Tuition Fee

To alway see correct tuition fees
  • International

    16712 USD/year
    Tuition Fee
    Based on the tuition of 16712 USD per year during 48 months.
  • National

    16712 USD/year
    Tuition Fee
    Based on the tuition of 16712 USD per year during 48 months.
  • In-State

    8690 USD/year
    Tuition Fee
    Based on the tuition of 8690 USD per year during 48 months.

Living costs for Kirksville

800 - 1300 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Truman State University


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