Overview

The global sports industry is rapidly growing, with the United States sports industry contributing more than $213 billion to the economy, outpacing agriculture and motor vehicle sales combined. In addition, more than 75% of the jobs being created in sports in the U.S. are marketing-related.

The proliferation of sports-related businesses in California offers a wide variety of career opportunities for students prepared to enter the market after completion of a bachelor's degree program in sports marketing.

The Business Administration - Sports Marketing BSc program is available at California State University, Fresno. The openings for sports marketing and recreation professionals are growing faster on average than for all other professions. The industry needs educators and managers who can create and manage programs to meet the ever-growing demand for leadership in sports and recreation.

Graduates who earn bachelor's degrees in sports marketing will be prepared for positions such as sports marketing account managers, event planning and conference managers, facility managers, ticket operations directors, sporting goods marketing and sales managers, and sponsorship sales managers.

The list of potential employers includes, but is not limited to, all professional (MLB, NHL, NBA, NFL, etc.), and semi-professional sports, collegiate sports (NCAA, NAIA, etc.), sporting event management, and sports agency.

What You Can Learn

How marketing activities such as pricing, promotion, packaging, and distributing goods and services in international, national, profit, not-for-profit, service, consumer, and industrial markets are used to facilitate satisfaction of consumer needs.
How firms utilize collaborative distribution intermediaries to gain a competitive advantage in local and global markets through integration of logistics and SCM.
The management of the physical flow of products and information throughout the entire supply chain.
How to build a marketing plan for the person or firm interested in the development of a new product or service.
The Policies and practices of firms engaged in international world trade.
The Development and application of marketing strategies in sports and sports-related industries.
The use of the internet as a source of marketing information and as a marketing tool.

Programme Structure

Courses include:

Sports Marketing

E-Marketing Technologies and Social Media

Professional Selling & Sales Force Management

Sports Licensing, Sponsorship, and Promotion

Healthcare Marketing

Political Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-19 00:00:00
- Apply before 2026-07-01 00:00:00 , International
Starting 2027-01-15 00:00:00
- Apply before 2026-11-01 00:00:00 , International
- Apply before 2026-08-31 00:00:00 , National
Starting 2027-08-19 00:00:00
- Apply before 2026-12-15 00:00:00 , National

Language

English

Duolingo English Test

100

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

California, United States

Disciplines

Marketing Sports Management View 605 other Bachelors in Sports Management in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Submit a Cal State Apply online and pay $55 USD (non-refundable) by credit card or Submit the Paper Application

Official English language proficiency

Original or certificated copies of in-progress or final transcripts

A copy of graduation certificate (if applicable)

Financial document (no older than 6 months) & Affidavit of Support from sponsors showing the amount and source of support for a minimum of one school year of study

A copy of the biographic information/photo page in your passport

Statement of purpose, principal's or teacher's recommendation is encouraged not required

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

6450 USD / year

≈ 6450 USD / year
Out-of-State

6450 USD / year

≈ 6450 USD / year
Domestic

Applies to you

In-State

6450 USD / year

≈ 6450 USD / year

Additional Details

All out-of-state, non-resident, and international students will be charged Non-Resident Tuition Fees at $444.00 per unit, in addition to tuition and fees.

Living costs

California

United States

1000 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration - Sports Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

What You Can Learn

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

California

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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