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Business Administration - Sports Marketing, B.Sc.

  • Application Deadline
  • 48 months
University rank #494 (BCR) California, PA, United States
California boasts the largest number of sports organizations in the entire U.S. In California's Central Valley alone, semi-professional or professional teams are well represented, in all the major sports, including the increasingly popular motor racing industry. We offer this bachelor in Business Administration - Sports Marketing at California State University, Fresno. 
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The global sports industry is rapidly growing, with the United States sports industry contributing more than $213 billion to the economy, outpacing agriculture and motor vehicle sales combined. In addition, more than 75% of the jobs being created in sports in the U.S. are marketing-related. The proliferation of sports-related businesses in California offers a wide variety of career opportunities for students prepared to enter the market after completion of a bachelor's degree program in sports marketing. 

The bachelor degree in Business Administration - Sports Marketing option is available at California State University, Fresno. The openings for sports marketing and recreation professionals are growing faster on average than for all other professions. The industry needs educators and managers who can create and manage programs to meet the ever-growing demand for leadership in sports and recreation. 

Graduates who earn bachelor's degrees in sports marketing will be prepared for positions such as sports marketing account managers, event planning and conference managers, facility managers, ticket operations directors, sporting goods marketing and sales managers, and sponsorship sales managers. The list of potential employers includes, but is not limited to, all professional (MLB, NHL, NBA, NFL, etc.), and semi-professional sports, collegiate sports (NCAA, NAIA, etc.), sporting event management, and sports agency.

What You Can Learn

  • How marketing activities such as pricing, promotion, packaging, and distributing goods and services in international, national, profit, not-for-profit, service, consumer, and industrial markets are used to facilitate satisfaction of consumer needs.
  • How firms utilize collaborative distribution intermediaries to gain a competitive advantage in local and global markets through integration of logistics and SCM.
  • The management of the physical flow of products and information throughout the entire supply chain.
  • How to build a marketing plan for the person or firm interested in the development of a new product or service.
  • The Policies and practices of firms engaged in international world trade.
  • The Development and application of marketing strategies in sports and sports-related industries.
  • The use of the internet as a source of marketing information and as a marketing tool.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Sports Marketing
  • E-Marketing Technologies and Social Media
  • Professional Selling & Sales Force Management
  • Sports Licensing, Sponsorship, and Promotion
  • Healthcare Marketing
  • Political Marketing

English Language Requirements

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Start practicing IELTS today!

General Requirements

  • Submit a Cal State Apply online and pay $55 USD (non-refundable) by credit card or Submit the Paper Application
  • Official English language proficiency
  • Original or certificated copies of in-progress or final transcripts
  • A copy of graduation certificate (if applicable)
  • Financial document (no older than 6 months) & Affidavit of Support from sponsors showing the amount and source of support for a minimum of one school year of study
  • A copy of the biographic information/photo page in your passport
  • Statement of purpose, principal's or teacher's recommendation is encouraged not required

Tuition Fee

  • International

    16089 USD/year
    Tuition Fee
    Based on the original amount of 16089 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for California

  • 1000 - 1500 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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