Overview

Objectives

Immerse yourself in a data-driven curriculum on every aspect of marketing, from discovering effective communication tactics to identifying target markets and increasing a company’s bottom line in this Marketing program from Wilkes University. Small class sizes foster collaboration and allow you to receive personalized attention and mentoring from faculty.

Outside the classroom, hands-on experiences are not only available but heavily encouraged. Get invaluable real-life experience interning with companies and organizations in a wide variety of areas. From retail companies and marketing firms to nontraditional organizations such as hospitals, financial institutions, performing arts and government, there are a diverse range of opportunities for your first steps into the marketing world.

What Will You Learn as a Marketing Student?

Grasp an understanding of the marketing processes that create, communicate and deliver value to customers and benefit organizations and stakeholders.
You will put these concepts to work right away, starting with your first-year collaboration with peers to conceptualize, design, promote and operate your own business.
Master emerging technologies advances and changes in the industry, including social media, data analytics and digital marketing.

Programme Structure

Courses include:

Advertising
Retailing
The Selling Process
Consumer Behavior
Nature and Essence of Entrepreneurship
Integrated Management Experience

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-25 00:00:00
- Apply before 2026-06-15 00:00:00 , International
Starting 2027-01-12 00:00:00
- Apply before 2026-11-15 00:00:00 , International

More details

National students: Wilkes University considers applications on a rolling basis.

Language

English

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IELTS

5.5

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Credits

122 SCH

Delivered

On Campus

Campus Location

Wilkes Barre, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

5.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Please complete the relevant application based on the program you are applying to.
Official high school transcript(s) in English | Original or certified true copy of your secondary school record.
International students must present a sufficient English language proficiency score to enroll as an undergraduate student.
You will need to submit a bank or government statement indicating that you or your sponsor have on account a sum of money sufficient to pay tuition, room, board and expenses for one academic year.
You must submit a copy of the passport page containing your picture. If you have a visa, you may send a copy of that as well.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

42764 USD / year

≈ 42764 USD / year
Out-of-State

42764 USD / year

≈ 42764 USD / year
Domestic

Applies to you

In-State

42764 USD / year

≈ 42764 USD / year

Living costs

Wilkes-Barre

United States

1000 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Objectives

What Will You Learn as a Marketing Student?

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Wilkes-Barre

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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