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Entertainment Marketing, Bachelor

  • Application Deadline
  • 48 months
    Duration
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Overview

With a degree in entertainment marketing, you can help to develop a blockbuster-advertising plan to promote a studio’s latest film, a concert event or the big game.

Learning outcomes

The Entertainment Marketing major from Saint Joseph's University teaches students how traditional marketing practices are applied and often rewritten in the world of entertainment through specialized courses and interaction with local media executives. 

Students in this major develop an appreciation for the creative process, allowing them to market and establish an online presence that serves as a magnet for fans, customers and professional opportunities. In addition to general marketing courses, the entertainment marketing curriculum includes a focus on entertainment law, the music industry and sports marketing.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses included:
  • Financial Accounting 
  • Managerial Accounting 
  • Introduction to Information Systems 
  • Business Statistics 
  • Business Analytics 
  • Introduction to Finance Essentials of Organizational Behavior
  • Essentials of Management 
  • Legal Environment of Business 
  • Principles of Marketing 
  • Marketing Research
  • Consumer Behavior 
  • Marketing Communications 
  • Marketing Strategy

English Language Requirements

  • Minimum required score:

    80

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:

    550

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

General Requirements

  • Official Transcripts for all credits earned, Undergraduate and Graduate
  • Official GMAT or GRE scores, test must be taken within the last 7 years
  • Two Letters of Recommendation
  • Professional Resume
  • Personal Statement
  • Application fee of $35.00
  • Official TOEFL, IELTS, or PTE scores, test must be taken within the last 2 years
  • Proof of ability to pay educational expenses from a bank and an affidavit of financial support
  • An official course-by-course evaluation of undergraduate and graduate education

Tuition Fee

  • International

    46570 USD/year
    Tuition Fee
    Based on the original amount of 46570 USD per year and a duration of 48 months.
  • National

    46570 USD/year
    Tuition Fee
    Based on the original amount of 46570 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Philadelphia

  • 1313 - 2290 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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