Placeholder image for Marketing

Marketing, B.Sc.

  • Anytime
    Application Deadline
  • 48 months
    Duration
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Overview

The Marketing major at University of Hartford includes core business classes, to give you a background in all areas of for-profit companies and nonprofits. Then, delve deeper into the marketing field with more specialized classes. You may also choose a concentration in International Marketing, Marketing Communications, Retailing, and Services Marketing to focus your career path. An internship ties it all together, giving you hands-on experience for your resume and skills to use in your first job.

Career Outlook

Our graduates follow career paths in fields such as sales, advertising and promotions, retail, marketing research, and market analysis. They work in large and small, domestic and global, corporate and not-for-profit organizations, and in family businesses. You may work as a media buyer, a marketing manager, public relations specialist, brand manager, or other positions that require creativity and excellent communication skills.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Consumer Behaviour
  • Marketing Research
  • Marketing Strategy
  • Marketing Communication
  • Retail Management
  • Merchandising
  • Small Business Practicum
  • Special Topics in Marketing
  • Principles of Entrepreneurship
  • Leadership in the 21st Century
  • Work Force Diversity
  • Communication and Advertising
  • Managing a Global Environment

English Language Requirements

  • Minimum required score:

    80

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Start practicing IELTS today!

Academic Requirements

You need the following GPA score:

Required score: 2

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 2 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

  • Web Application - Please complete this online application.
  • The Common Application – Please complete this application if you are attending a High/Prep School in the US or an International School overseas.
  • If English is not your native language you are required to prove that your language ability is meets our minimum standard.

Tuition Fee

  • International

    40490 USD/year
    Tuition Fee
    Based on the original amount of 40490 USD per year and a duration of 48 months.
  • National

    40490 USD/year
    Tuition Fee
    Based on the original amount of 40490 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for West Hartford

  • 1100 - 1600 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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