Overview

Whether you dream of shaping the next big trend, working with global brands, or starting your own business, marketing opens doors to endless opportunities.

This Marketing major from University of Hartford will teach you how to become a cornerstone of any successful organization by bridging the gap between innovative ideas and consumer needs.

As a marketing major, you’ll gain the skills to understand and influence consumer behavior, develop impactful strategies, and harness cutting-edge digital tools to drive business success.

You may also choose any of the following concentrations to focus your career path.

International Marketing

Marketing Communications

Retailing

Services Marketing

An internship ties it all together, giving you hands-on experience for your resume and skills to use in your first job.

Career Outlook

This dynamic field offers diverse career opportunities, including sales, product and brand management, market research, and analytics. Graduates are highly sought after, with opportunities to work at companies of all sizes, from innovative startups and nonprofit organizations to Fortune 500 corporations.

Examples of positions

Marketing majors can pursue various positions, such as marketing coordinator, sales representative, customer specialist, brand manager, advertising account executive, public relations specialist, and market analyst.

Programme Structure

Courses include:

Consumer Behavior

International Marketing

Marketing Research

Marketing Strategy

Marketing Internship

Sales Management

Marketing Communications

Digital Marketing

Digital Marketing Analytics

Marketing Analytics

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-25 00:00:00
- Apply before 2027-02-15 00:00:00

More details

Students applying after February 15 may experience a delay in receiving an admission decision.

Language

English

Duolingo English Test

110

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TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

West Hartford, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

GPA

2.7

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Official Documents: To be considered an official document it must be sent directly from the issuing school, University, testing organization, Embassy, or credentialing agency to the International Admission Office at the University of Hartford.

An essay/example of your best writing is not required but is encouraged as a supplemental piece. An essay submitted for an English Course would be perfectly acceptable.

A recommendation letter is not required but is encouraged to help present a more complete picture of your potential. Character references are not encouraged.

To create your form I-20 you must prove that you have funds that are equal to or greater than the University's cost of attendance for International students. To do this you need to provide two items:

Bank Statement

Financial Sponsorship Certification Form

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

47052 USD / year

≈ 47052 USD / year
Out-of-State

47052 USD / year

≈ 47052 USD / year
Domestic

Applies to you

In-State

47052 USD / year

≈ 47052 USD / year

Living costs

West Hartford

United States

1100 - 1600 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career Outlook

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

West Hartford

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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