Overview

As a major in the Marketing program of University of Massachusetts Dartmouth, you'll explore all phases of marketing and distributing products and services throughout the global economy—with a focus on understanding consumers and acquiring information for decision-making.

Learn how to:

identify potential markets

develop marketing and pricing strategies

estimate the demand for products and services

integrate e-commerce and social media into marketing strategies

conduct primary and secondary marketing research

lead marketing communications and sales presentations

perform statistical analyses

Our graduates are well prepared for careers as marketing directors, public relations and advertising managers, research analysts, sales managers, and directors of marketing communications.

Marketing major

Our curriculum emphasizes knowledge and competence in marketing that will enable you to succeed in your career. Courses are oriented toward problem-solving and management decision-making. You'll be ready to:

evaluate an organization's objectives

analyze internal and external environments

create effective marketing strategies and tactics

Programme Structure

Courses include:

Principles of Marketing

Marketing Intelligence & Info Tech

Integrated Marketing Communication

Consumer Behavior

Marketing Management

Marketing Research

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-09-04 00:00:00
- Apply before 2026-07-15 00:00:00 , International
Starting 2027-01-21 00:00:00
- Apply before 2026-12-01 00:00:00 , International
- Apply before 2027-01-04 00:00:00 , National

Language

English

Duolingo English Test

105

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TOEFL^® IBT

Schedule TOEFL®

PTE Academic

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IELTS

Prepare for Your English Test

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4.9/5 student rating

Credits

120 SCH

Delivered

On Campus, Online

Campus Location

New York City, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

GPA

2.5

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Complete and submit your application

Submit secondary and/or post-secondary sealed official transcripts translated into English

Submit an official SAT or ACT score report

All non-native speakers of English must demonstrate English language proficiency

Send us an essay or personal statement of up to 500 words on a topic of your choice; you can complete this as part of the Common Application

Accepted international students need an I-20 document in order to enter the United States

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

33782 USD / year

≈ 33782 USD / year
Out-of-State

33782 USD / year

≈ 33782 USD / year
Domestic

Applies to you

In-State

16233 USD / year

≈ 16233 USD / year

Additional Details

Regional/Proximity tuition: $20,616

Living costs

New York City

United States

1819 - 3968 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Marketing major

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

New York City

Funding

Scholarships Information

Available Scholarships

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