Overview

The Bachelor of Business Administration (BBA) in Marketing at University of Alaska Anchorage prepares students for careers in the marketing profession in business corporations, governments as well as non-profit organizations.

Features

Students gain knowledge in principles of marketing, essential skills to create, communicate, deliver, and exchange marketing information and values for customers, clients, partners, and society at large.

Students learn various tools for marketing planning, pricing, promotion, and distribution of ideas, goods, and services in local, national, and global markets as well as designing, executing, and analyzing social media, marketing research, and analytics.

Programme Structure

Courses include:

Business Law

Statistics for Business and Economics

Econometrics for Business and Economics

Economic and Business Forecasting

Consumer Behavior and Relationship Management

Market Research: Methods, Metrics and Strategies

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-25 00:00:00
- Apply before 2026-06-01 00:00:00 , International
- Apply before 2026-08-15 00:00:00 , National
Starting 2027-01-12 00:00:00
- Apply before 2026-11-01 00:00:00 , International
- Apply before 2026-12-15 00:00:00 , National

Language

English

Duolingo English Test

105

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TOEFL^® IBT

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PTE Academic

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Anchorage, United States

Disciplines

Marketing View 1057 other Bachelors in Marketing in United States

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Academic requirements

GPA

2.5

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

High school graduation or GED

Minimum High School GPA of 2.5

Students with a 2.0-2.5 GPA may be admitted to certain baccalaureate programs with academic advising as a requirement.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

20184 USD / year

≈ 20184 USD / year
Out-of-State

20184 USD / year

≈ 20184 USD / year
Domestic

Applies to you

In-State

5784 USD / year

≈ 5784 USD / year

Additional Details

WUE/WRGP - Western Exchange: $8,424

Living costs

Anchorage

United States

1320 - 2000 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Features

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Anchorage

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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