Overview

The Advertising and Public Relations programme at The City University of New York provides students with a robust foundation in strategic communication and media management. This curriculum is designed to bridge the gap between creative storytelling and analytical business strategies in a rapidly evolving global marketplace.

Students engage with a diverse range of topics that prepare them for the complexities of the modern media landscape. The course emphasises ethical practice, digital innovation, and the development of persuasive messaging across various platforms to reach target audiences effectively.

By combining theoretical knowledge with practical applications, the university ensures that graduates are well-prepared to navigate the professional world.

Why Advertising and Public Relations at The City University of New York?

The City University of New York offers a unique vantage point for studying communication within a major global media hub. Students benefit from a curriculum that reflects current industry standards and integrates the latest digital tools used by professionals worldwide.

The institution provides access to modern facilities and a network of experienced faculty members who bring real-world insights into the classroom. This connection to the industry ensures that the learning experience remains relevant and aligned with the expectations of top-tier employers.

Furthermore, the diverse student body fosters a multicultural learning environment, which is essential for mastering international public relations and advertising strategies. This global perspective helps students develop a nuanced understanding of different markets and consumer behaviours.

Tuition Fee Breakdown

International fee: USD 620 per credit
National fee: USD 620 per credit
Local fee: USD 305 per credit

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

Advertising Copywriting
Public Relations Research
Media Planning
Strategic Communication
Digital Marketing
Public Relations Campaigns
Consumer Behaviour
Graphic Design for Communications

Careers with Advertising and Public Relations

Graduates of this programme are prepared for a wide array of roles within the creative and corporate sectors. Many find success as account executives, media planners, or social media managers within global advertising agencies and boutique firms.

The skills acquired also translate well to internal communications departments, where alumni work as public relations specialists or corporate spokespeople. These roles involve managing brand reputation and coordinating external messaging for diverse organisations.

Additionally, the degree opens doors to careers in market research, event management, and digital content strategy. The versatility of the training allows graduates to adapt to various industries, including non-profit sectors, government agencies, and entertainment companies.

Programme Structure

Courses include:

Public Relations

Advertising

Corporate Communications

Marketing Research

Public Relations Writing

Advertising Copywriting

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-26 00:00:00
- Apply before 2026-09-01 00:00:00 , International
- Apply before 2026-09-15 00:00:00 , Local
- Apply before 2026-09-15 00:00:00 , National
Starting 2027-08-28 00:00:00
- Apply before 2026-12-01 00:00:00 , International
- Apply before 2027-02-01 00:00:00 , Local
- Apply before 2027-02-01 00:00:00 , National

More details

These are priority deadlines

Language

English

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Credits

120 SCH

Delivered

On Campus

Campus Location

New York City, United States

Disciplines

Public Relations Advertising View 174 other Bachelors in Advertising in United States

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Academic requirements

GPA

Required

English requirements

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

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Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Students wishing to major in Ad/PR should complete the pre-requisite course, MCA 101 Introduction to Media Studies, with a B- or better prior to, or concurrently as they declare their major as Ad/PR.

Students must have completed at least 45 credits prior to entering the major.

The admissions review focuses on identifying your academic strengths as they relate to your intended major, and we will be looking for the following:

Overall academic average (GPA)

Performance in core academic subjects such as math, English and science.

SAT or ACT scores (if submitted)

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

18600 USD / year

≈ 18600 USD / year
Out-of-State

18600 USD / year

≈ 18600 USD / year
Domestic

Applies to you

In-State

9150 USD / year

≈ 9150 USD / year

Additional Details

Residents: $3,465 per semester

Living costs

New York City

United States

1819 - 3968 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Advertising and Public Relations.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

New York City

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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