Overview

Big Data has given marketers a limitless wealth of information into the habits and behaviors of their customers, and social media and mobile communications mean messages can be targeted to specific people at specific places during specific times.

Uniquely Stevens

The history of technology-driven innovation at Stevens Institute of Technology gives students in the Marketing Innovation and Analytics major incredible advantages as they enter this dynamic industry.

Professionals in this space must be able to use technology tools and new platforms to quickly analyze large sets of data and pivot based on the findings.

The wealth of technology available to Stevens students in class prepares future analysts and content strategists to think creatively about ways to leverage these tools to take advantage of emerging market opportunities.

Programme Structure

Courses include:

Market Analytics & Research

Marketing Strategy in a Digital World

Social Media and Network Analysis

Virtual and Physical Consumer Behavior

Integrated Marketing Communications

Data Analytics

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-09-02 00:00:00
- Apply before 2027-01-05 00:00:00

Language

English

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

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4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

Hoboken, United States

Disciplines

Marketing Digital Media Digital Marketing View 145 other Bachelors in Digital Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A completed application.

Official high school transcript.

Test-optional for Fall 2022 first year student applicants. If you choose to submit test scores, you may self-report them on your application portal.

Applicants to Music or Visual Arts & Technology, a portfolio is strongly encouraged.

Essay (included on your application).

Two letters of recommendation (we prefer one from a teacher and one from a guidance counselor).

$70 application fee.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

65606 USD / year

≈ 65606 USD / year
Out-of-State

65606 USD / year

≈ 65606 USD / year
Domestic

Applies to you

In-State

65606 USD / year

≈ 65606 USD / year

Living costs

Hoboken

United States

1901 - 4678 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing Innovation and Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Uniquely Stevens

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Hoboken

Funding

Scholarships Information

Available Scholarships

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