Studyportals
B.B.A. On Campus

Marketing Innovation and Analytics

Stevens Institute of Technology

48 months
Duration
55952 USD/year
55952 USD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

Technology has completely changed the ways in which products and services are sold today. We offer a bachelor degree in Marketing Innovation and Analytics at the Stevens Institute of Technology.

Overview

Big Data has given marketers a limitless wealth of information into the habits and behaviors of their customers, and social media and mobile communications mean messages can be targeted to specific people at specific places during specific times. 

But to capitalize on those advantages, you need to be able to interpret all that data to create actionable strategy — a specialty at Stevens. Here, you'll experiment directly with these tools to create and manage campaigns, and use analytics to adjust strategies based on audience behavior.

Uniquely Stevens

  • The history of technology-driven innovation at Stevens Institute of Technology gives students in the Marketing Innovation and Analytics major incredible advantages as they enter this dynamic industry.
  • Professionals in this space must be able to use technology tools and new platforms to quickly analyze large sets of data and pivot based on the findings. 
  • The wealth of technology available to Stevens students in class prepares future analysts and content strategists to think creatively about ways to leverage these tools to take advantage of emerging market opportunities.

Programme Structure

Courses include:

  • Market Analytics & Research
  • Marketing Strategy in a Digital World
  • Social Media and Network Analysis
  • Virtual and Physical Consumer Behavior
  • Integrated Marketing Communications
  • Data Analytics 

Key information

Duration

  • Full-time
    • 48 months

Start dates & application deadlines

Language

English
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6
Start practicing IELTS today!
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
80

Credits

120 alternative credits

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6
Start practicing IELTS today!
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
80

Other requirements

General requirements

  • Submit the Common Application
  • Official high school transcript. If your transcript is not in English, please  provide a certified translation
  • Test scores 
  • Essay (included on the application)
  • Two letters of recommendation
  • $70 application fee

Tuition Fee

To alway see correct tuition fees
  • International

    55952 USD/year
    Tuition Fee
    Based on the tuition of 55952 USD per year during 48 months.
  • National

    55952 USD/year
    Tuition Fee
    Based on the tuition of 55952 USD per year during 48 months.

Living costs for Hoboken

1901 - 4678 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last year

Check the official programme website for potential updates.

Our partners

Marketing Innovation and Analytics
-
Stevens Institute of Technology

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