Overview

In the Marketing - Music Marketing BBA program offered at Eastern Kentucky University you have an opportunity to become a member of the marketing team in an organization (industry) that truly interests you, such as: music merchandising, and the traditional manufacturing and retail trades.

Music Marketing careers

Customer service manager, trade show representative, sales manager, music producer, record company producer. Salary range: $24,000 to $120,000. Responsibilities include handling all aspects of promotion, sales and production of music. The career path usually begins in sales and customer service and progresses to upper level management. Entry into the field requires a bachelor’s degree and interest or talent in music.

Programme Structure

Courses include:

Business

Principles of Economics

Music Industry

Film Scoring

Survey of the Music Industry

Principles of Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-24 00:00:00
- Apply before 2026-08-01 00:00:00
Starting 2027-01-19 00:00:00
- Apply before 2026-12-01 00:00:00

Language

English

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Credits

120 SCH

Delivered

On Campus, Online

Campus Location

Richmond, United States

Disciplines

Marketing Music View 1055 other Bachelors in Marketing in United States

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Academic requirements

GPA

2.5

English requirements

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Other requirements

General requirements

Fill out the free online application. Students must indicate the major they wish to pursue in order for an I-20 to be issued.
Submit a copy of your valid passport
Submit transcripts:

Complete secondary school records reflecting a cumulative grade of 75% (2.5 GPA equivalent) or higher.

Submit an official copy of your high school diploma or graduation certificate (if applicable).
Provide a declaration of finances - A Certificate of Eligibility (I-20 or DS-2019) will not be authorized until financial verification is received. Providing false information may jeopardize visa status and result in the University revoking acceptance. U.S. immigration law requires international students to prove they have funds available for their educational and living expenses.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

12000 USD / year

≈ 12000 USD / year
Out-of-State

12000 USD / year

≈ 12000 USD / year
Domestic

Applies to you

In-State

10440 USD / year

≈ 10440 USD / year

Additional Details

Online: $462

Living costs

Richmond

United States

900 - 1400 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing - Music Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Music Marketing careers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Richmond

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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