Overview

In the Marketing - Marketing Research and Analytics BBA program offered at Eastern Kentucky University, students will learn that market research analysts monitor marketing and sales trends and create methods for collecting data. They also assess the effectiveness of marketing strategies and create charts, graphs, and reports to present their analyses.

Where Are Recent Graduates Employed?

Lexmark International

Ashland Inc.

Walmart Corporation

Programme Structure

Courses include:

Principles of Marketing

Management Science

Professional Skills Seminar

Consumer Behavior in Marketing

Business Finance

International Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-24 00:00:00
- Apply before 2026-08-01 00:00:00
Starting 2027-01-19 00:00:00
- Apply before 2026-12-01 00:00:00

Language

English

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Credits

120 SCH

Delivered

On Campus, Online

Campus Location

Richmond, United States

Disciplines

Marketing Business Intelligence View 1055 other Bachelors in Marketing in United States

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Academic requirements

GPA

2.5

English requirements

Duolingo English Test

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TOEFL^® IBT

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IELTS

Prepare for Your English Test

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AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Fill out the free online application. Students must indicate the major they wish to pursue in order for an I-20 to be issued.
Submit a copy of your valid passport
Submit transcripts:

Complete secondary school records reflecting a cumulative grade of 75% (2.5 GPA equivalent) or higher.

Submit an official copy of your high school diploma or graduation certificate (if applicable).

Provide a declaration of finances - A Certificate of Eligibility (I-20 or DS-2019) will not be authorized until financial verification is received. Providing false information may jeopardize visa status and result in the University revoking acceptance. U.S. immigration law requires international students to prove they have funds available for their educational and living expenses.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

12000 USD / year

≈ 12000 USD / year
Out-of-State

12000 USD / year

≈ 12000 USD / year
Domestic

Applies to you

In-State

10440 USD / year

≈ 10440 USD / year

Additional Details

Online: $462

Living costs

Richmond

United States

900 - 1400 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing - Marketing Research and Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Where Are Recent Graduates Employed?

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Richmond

Funding

Scholarships Information

Available Scholarships

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