Overview

Students who possess the following traits would excel in the Marketing BBA program offered at Eastern Kentucky University:

Outgoing Personality

Motivated

Creative

Good Communication Skills

Why Marketing?

Marketing is accredited by the AACSB.

The PGM program is one of 20 nationwide and is accredited by the PGA

Music Marketing is a unique program combining market knowledge with music interests.

Students are taught by academically qualified faculty.

Students can take advantage of co-operative education opportunities.

Students can participate in student professional organizations for each Marketing option.

Where Are Recent Graduates Employed?

Careers in marketing fields are expected to grow much faster than the average for all occupations according to U.S. Bureau of Labor Statistics. Of the many career paths chosen by business graduates, marketing is the single largest employment category in the U.S. labor force.

Lexmark International

Ashland Inc.

Walmart Corporation

Programme Structure

Courses include:

Business

Principles of Economics

Principles of Marketing

International Marketing

Consumer Behavior in Marketing

Marketing Management

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-24 00:00:00
- Apply before 2026-08-01 00:00:00
Starting 2027-01-19 00:00:00
- Apply before 2026-12-01 00:00:00

Language

English

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Credits

120 SCH

Delivered

On Campus

Campus Location

Richmond, United States

Disciplines

Marketing View 1057 other Bachelors in Marketing in United States

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Academic requirements

GPA

2.5

English requirements

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TOEFL^® IBT

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IELTS

Prepare for Your English Test

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AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Fill out the free online application. Students must indicate the major they wish to pursue in order for an I-20 to be issued.
Submit a copy of your valid passport
Submit transcripts:

Complete secondary school records reflecting a cumulative grade of 75% (2.5 GPA equivalent) or higher.

Submit an official copy of your high school diploma or graduation certificate (if applicable).
Provide a declaration of finances - A Certificate of Eligibility (I-20 or DS-2019) will not be authorized until financial verification is received. Providing false information may jeopardize visa status and result in the University revoking acceptance. U.S. immigration law requires international students to prove they have funds available for their educational and living expenses.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

12000 USD / year

≈ 12000 USD / year
Out-of-State

12000 USD / year

≈ 12000 USD / year
Domestic

Applies to you

In-State

10440 USD / year

≈ 10440 USD / year

Living costs

Richmond

United States

900 - 1400 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Why Marketing?

Where Are Recent Graduates Employed?

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Richmond

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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