Overview

The Marketing programme at Rowan University provides students with a deep understanding of how business organisations connect with their customers. This Bachelor of Science degree focuses on the essential functions of the marketing sector, ensuring graduates are strong contributors to their future professional organisations.

The curriculum is designed to adapt to a rapidly changing social, political, and business landscape. Students explore the diverse tasks involved in successful strategy development, including research, product design, and pricing. The faculty emphasises the importance of effective communication and promotional programmes to reach target audiences.

Experiential learning is a cornerstone of the student experience at the William G. Rohrer College of Business.

Why Marketing at Rowan University?

The institution offers a dynamic environment where students can specialise in specific industry tracks to enhance their employability. These optional tracks include Sales, Marketing Strategy, Marketing Communication, Marketing Channel, Digital Marketing, and International Marketing. Such specialisations allow for a tailored educational experience.

Students benefit from strong links to the industry through the Supervised Internship Program. This initiative allows participants to earn academic credit while gaining professional experience in real-world settings. The programme is supported by the Marketing Advisory Council, ensuring the curriculum remains relevant to current industry standards.

Tuition Fee Breakdown

International fee: USD 11584 per semester
National fee: USD 11584 per semester
Local fee: USD 6172 per semester

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

Marketing Research
Product or Service Design
Branding
Communication & Promotional Programs
Pricing
Distributing Products to Customers
Sales
Marketing Strategy
Marketing Communication
Marketing Channel
Digital Marketing
International Marketing
Supervised Marketing Internship

Careers with Marketing

Graduates are well-prepared for a variety of roles across diverse sectors. Common career paths for those completing this degree include Event Marketing, Event Planning, Buying, Merchandising, and Branding. Many students also find success in specialised fields such as Sports Marketing and Social Media Marketing.

The university has a strong track record of placing students in internships and full-time positions at prestigious global organisations. Notable employers of previous graduates include IBM, Sony, Coca Cola Enterprises, and Comcast. Other alumni have secured roles at AstraZeneca, Bristol-Myers Squibb, Subaru of America, Inc, and TD Bank.

The Rohrer Center for Professional Development provides additional support to help students transition from academia to the workforce. By engaging with student clubs and professional organisations, students build the networks necessary for long-term success in the competitive marketing industry.

Programme Structure

Modules:

Digital Marketing

Personal Selling

Marketing Channels

Management of Advertising and Promotion

Services Marketing

Retailing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00
- Apply before 2026-06-01 00:00:00
Starting 2027-01-19 00:00:00
- Apply before 2026-11-02 00:00:00 , International
- Apply before 2027-01-07 00:00:00 , National

Language

English

Duolingo English Test

110

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TOEFL^® IBT

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PTE Academic

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Glassboro, United States

Disciplines

Marketing View 1054 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

For first-year students, submit the Online Application, essay, and the $65 application fee or submit a waiver form.

Submit your High School Transcript. If your document is not translated to English a certified English translation is necessary.

Submit standardized language test score - a TOEFL minimum score of 70, IELTS minimum score of 6.0, Pearson Test of English (PTE) minimum score of 50 or Duolingo test minimum score of 95 for traditional admissions. International students must submit standardized test scores unless they are exempt (View Language Policy).

If you don't meet the English required scores please see Conditional Admissions

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

23168 USD / year

≈ 23168 USD / year
Out-of-State

23168 USD / year

≈ 23168 USD / year
Domestic

Applies to you

In-State

12344 USD / year

≈ 12344 USD / year

Living costs

Glassboro

United States

1014 - 2496 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Glassboro

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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