Overview

Areas of Study

In response to today’s fast-changing and complex marketing landscape and born from our location in the heart of Silicon Beach, the Marketing program of Loyola Marymount University has a progressive curriculum consisting of four career-focused pathways offering marketing majors a rigorous and flexible learning experience:

Applied Learning in Societal Transformation (A-LIST) Pathway: designed to help students understand and serve increasingly diverse customer markets and promote positive societal change. The A-LIST Pathway offers courses designed to embrace the multi-dimensionality and breadth of modern day consumers and culture with a focus on “marketing for mission.” Students who choose the A-LIST Pathway cultivate skills to remain at the forefront of a diverse and changing marketplace.

Congruity of Interests (COIN) Pathway: designed to help students understand how free human exchanges can occur only when a congruity of interests occurs between the parties to the exchange, resulting in a reciprocal transfer of value. Thus, long-term company profitability, as assessed by financial and accounting metrics, is critically dependent upon the ethical creation and transfer of value to customers and overall society. Adopting this perspective of value creation means that traditional marketing functions and concepts such as pricing, new product development, distribution, brand management, and sales are not merely mechanisms for advancing company wealth, but are, at the same time, potent tools for enhancing customer (and societal) welfare. This pathway’s unique learning approach begins with a rich understanding of customer thinking and value assessment, then focuses on proven methods for creating, communicating, and transferring value to the customer, and culminates with an analysis of how to best organize and manage organizational assets in order to ensure all parties are positively enriched and company viability is maximized.

Marketing Analytics (MA) Pathway: designed to help students understand and process the massive quantities of data and market studies that need to be analyzed and harnessed to help organizations effectively understand market and consumer activity. The MA Pathway explores methods and systems for optimally analyzing and leveraging the immense data resources available to organizations today as well as unique analytical skills which will enhance students’ value to employers and society.

M-School Pathway: focuses on the 4Cs - Creativity, Collaboration, Critical Thinking and Communication - and is designed to equip students with the skills to be future proof and real-world ready in the world of advertising and new media. There are two distinct tracks within the M-School Pathway: Strategy/Management and Content Creation. Take this survey and see which track may be right for you. Course content is co-developed and co-taught by industry professionals from the surrounding Silicon Beach creative and tech community.

Programme Structure

Courses include:

Marketing and Business Communications

Customer Insights

Rethinking the Marketplace

Company and Customer Mutualism

The New World of Branding and Advertising

Brand Planning and Strategy

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-11 00:00:00
- Apply before 2026-10-15 00:00:00
Starting 2027-08-31 00:00:00
- Apply before 2027-01-15 00:00:00

Language

English

Duolingo English Test

120

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TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Los Angeles, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Be sure to include the $60 application fee.

To request a fee waiver, please follow the instructions on the application you choose to use.
Submit a letter of recommendation with your application.
This should be sent from an official at the school you attend. A letter from a teacher and a letter from your counselor or principal is recommended. One letter of recommendation is required.
Send your transcripts to Undergraduate Admission.
All first year applicants should include their grades on the application they chose to submit or upload a copy of their transcripts. Enrolling first year applicants must all submit official final high school transcripts before school begins, showing your high school graduation date.
Transfer students must also submit transcripts from each college or university attended.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

64470 USD / year

≈ 64470 USD / year
Out-of-State

64470 USD / year

≈ 64470 USD / year
Domestic

Applies to you

In-State

64470 USD / year

≈ 64470 USD / year

Living costs

Los Angeles

United States

1520 - 2570 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

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About

Overview

Areas of Study

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Los Angeles

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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