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Marketing, B.S./B.A

  • Application Deadline
  • 48 months
Cullowhee, NC, United States
Marketing Program at the Western Carolina University prepares students for careers helping companies or clients strategically persuade people to buy specific products or services, or to support causes or campaigns. 
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Key facts:

  • Marketing Program is the only program in North Carolina to offer a specialization in professional selling and sales management. The degree program is part of Western Carolina University’s College of Business, which is committed to preparing “Business Ready” graduates and was included in Princeton Review’s “296 Best” in 2015.
  • The program emphasizes active academic learning enhanced by practical experience with businesses and economic and community development agencies. In addition to foundational business courses in accounting, business law and ethics, economics, information systems, management and statistics, coursework covers marketing and sales techniques, strategies, theories and principles. Students examine how businesses create value, participate in simulated selling situations and explore how marketers use information to make good decisions. They apply marketing analysis and skills to real-world cases. Students also have opportunities to participate in internships or co-ops with businesses and develop leadership skills through membership in on-campus clubs. Other opportunities include conducting research with faculty and interacting with successful business professionals at events such as the college’s “Insights and Reflections” speaker series.
  • Marketing Program graduates may go on to work in positions such as market research analysts, marketing managers overseeing communications or advertising campaigns, or as sales representatives or sales managers. Marketers and salespeople are hired by businesses of all sizes, department stores, retail establishments, tourism and hospitality businesses, nonprofit organizations and service industries such as banks, financial institutions and healthcare organizations. Job responsibilities could include Internet and social media marketing, global marketing, proposing and implementing an advertising campaign, or managing sales teams. The U.S. Bureau of Labor Statistics projects job growth for market research analysts inparticular to grow 32 percent from 2012 to 2022, faster than average for all occupations.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Marketing curriculum include:

  • Professional Selling 
  • Decision Making for Value Creation 
  • Financial Accounting - A User Perspective
  • Using Accounting Information for Management Decisions 
  • Managing Enterprise Information Systems
  • Microeconomics and Social Issues
  • Macroeconomics and Social Issues
  • Financial Management
  • Legal and Ethical Environment of Business
  • Management
  • Strategic Management
  • Marketing Planning and Strategy

English Language Requirements

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

General Requirements

  • Be sure that you complete the correct application. Be sure to be truthful, accurate and thorough. 
    • Application fee: This required, nonrefundable processing fee should be submitted at the time of application. The online application provides information about electronic submission of the application fee.
    • A majority of first-year prospective students submit an application prior to high school completion. An official high school transcript (or its equivalent) showing work completed to date is required at the time of application and prior to application deadlines. 
    • First-year applicants are required to submit official SAT I or ACT scores. Applicants are encouraged to take the same type of test at least twice (once in the spring of the junior year and once in the fall of the senior year) and may consider taking both the SAT I and ACT based upon score results.

Tuition Fee

  • International

    10902 USD/year
    Tuition Fee
    Based on the original amount of 5451 USD per semester and a duration of 48 months.
  • National

    10902 USD/year
    Tuition Fee
    Based on the original amount of 5451 USD per semester and a duration of 48 months.
  • In-State

    6902 USD/year
    Tuition Fee
    Based on the original amount of 3451 USD per semester and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Cullowhee

  • 900 - 1400 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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