Overview

The Marketing program from Western Carolina University emphasizes active academic learning enhanced by practical experience with businesses and economic and community development agencies. In addition to foundational business courses in accounting, business law and ethics, economics, information systems, management and statistics, coursework covers marketing and sales techniques, strategies, theories and principles.

Students examine how businesses create value, participate in simulated selling situations and explore how marketers use information to make good decisions. They apply marketing analysis and skills to real-world cases. Students also have opportunities to participate in internships or co-ops with businesses and develop leadership skills through membership in on-campus clubs. Other opportunities include conducting research with faculty and interacting with successful business professionals at events such as the college’s “Insights and Reflections” speaker series.

Where You'll Go

Sales and Marketing Program graduates may go on to work in positions such as market research analysts, marketing managers overseeing communications or advertising campaigns, or as sales representatives or sales managers. Marketers and salespeople are hired by businesses of all sizes, department stores, retail establishments, tourism and hospitality businesses, nonprofit organizations and service industries such as banks, financial institutions and healthcare organizations.

Job responsibilities could include Internet and social media marketing, global marketing, proposing and implementing an advertising campaign, or managing sales teams. The U.S. Bureau of Labor Statistics projects job growth for market research analysts inparticular to grow 32 percent from 2012 to 2022, faster than average for all occupations.

Programme Structure

Courses include:

Mathematical Concepts

Precalculus I

Applied Statistics

Communication

Stress Management for Health and Wellness

Health and Wellness

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-12 00:00:00
- Apply before 2026-10-01 00:00:00 , International
Starting 2027-08-18 00:00:00
- Apply before 2027-02-01 00:00:00 , International

Language

English

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Credits

120 SCH

Delivered

On Campus

Campus Location

Cullowhee, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

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TOEFL^® IBT

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PTE Academic

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IELTS

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98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Your application to WCU begins with a strong academic record. We particularly look for:

Competitive Coursework
Competitive Grades and Class Rank (if Applicable)
Competitive Sat I or Act Scores
Background Checks
Academic Program Requirements

Computer Requirement

Required Actions and Records

Application
Application Fee
High School Transcript
Standardized Test Scores
College Transcripts
Credit Examinations

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

11138 USD / year

≈ 11138 USD / year
Out-of-State

11138 USD / year

≈ 11138 USD / year
Domestic

Applies to you

In-State

7138 USD / year

≈ 7138 USD / year

Living costs

Cullowhee

United States

900 - 1400 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Where You'll Go

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Cullowhee

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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