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Marketing, B.B.A.

  • Application Deadline
  • 48 months
    Duration
, GA,
The Bachelor of Business Administration (BBA) in marketing at Georgia Southern University involves a comprehensive study of the concepts, techniques, and tools for developing marketing strategies and programs. 

About

They offer Bachelor of Business Administration (BBA) degrees in the areas of marketing. Our degree programs at Georgia Southern University provide students with the problem-solving skills and versatile knowledge base needed to manage and lead the modern organization. 

Marketing is the dynamic life-blood of every organization. Our marketing curriculum involves a comprehensive study of the basic concepts, techniques, and tools for developing marketing strategies and marketing programs. Students are prepared to help organizations decide which consumer groups to serve and which product and services to produce, and to set appropriate levels of promotional effort, pricing, and other considerations in generating sales. Our graduates assume positions in the areas of retail management, merchandising, product management, product development, sales force management, advertising, and business consulting.

Our innovative curriculum incorporates business fundamentals and the current trends in today’s business environment. You will learn from faculty well-known for their published research and the strength of their teaching skills. Our faculty members genuinely care about your success as a student and will work hard to prepare you for future success in today’s highly competitive global environment. The marketing major also offers students the ability to customize their plans of study with three specializations.

The need for professionally trained and educated sales representatives is organizationally and globally pervasive. The market for highly trained and skilled sales persons and sales managers is strong and continually growing. This emphasis serves the needs of students interested in sales and sales management as a potential career opportunity or as an entry-level marketing position.

Accreditation

Officially accredited and/or recognized by the Southern Association of Colleges and Schools Commission on Colleges, Georgia Southern University (GSU) is a large (uniRank enrollment range: 20,000-24,999 students) coeducational higher education institution. 

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses Included:

  • Business Statistics
  • Applied Stats & Optimization
  • Principles of Marketing
  • Strategic Management
  • Marketing Research
  • Management Information Systems
  • International Marketing
  • Principles of Corporate Finance
  • Marketing Management
  • Principles of Management

English Language Requirements

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS
  • Minimum required score:

    69

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®

Academic Requirements

You need the following GPA score:

Required score: 2.5

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 2.5 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

High School GPA & Required High School Curriculum
  • 2.5+ High School GPA
  • Your High School GPA is calculated by the Office of Admissions using the 17 Required High School Curriculum courses listed at the bottom of this page. Additional information can be found at Staying on Course. Grades will be used as listed on your official high school transcript; Georgia Southern does not add or remove weight for accelerated courses.

Tuition Fee

  • International

    19282 USD/year
    Tuition Fee
    Based on the original amount of 9641 USD per semester and a duration of 48 months.
  • National

    5464 USD/year
    Tuition Fee
    Based on the original amount of 2732 USD per semester and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

per 15 credits

Living costs for Statesboro

  • 900 - 1400 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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