Overview

Course work in these areas provides students with a thorough grounding in the fundamental skills and practices of public relations and advertising along with a theoretical understanding of their cultural importance as the primary means of persuasion in modern life.

As students move through the Strategic Public Relations and Advertising program of Duquesne University, they can gain professional experience with on-campus and metro-area media and agencies.

Working with a departmental mentor, students may emphasize either public relations or advertising or choose an integrated approach to both.

Throughout the program, students will be able to:

Create a wide variety of advertisements for magazines, newspapers and TV.
Manage advertising and public relations campaigns.
Create campaigns for nonprofit institutions.
Plan events.
Understand and apply international advertising and public relations media needs.
Account for cultural differences and how they impact advertising or public relations.

Programme Structure

Courses include:

Public Relations in Strategic Media
Multiplatform Newsroom
Public Relations Strategies and Case Studies
Advertising in Strategic Media
Writing for Advertising and Copywriting
Advertising Strategies and Case Studies

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-26 00:00:00
- Apply before 2027-01-15 00:00:00

Language

English

Duolingo English Test

105

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TOEFL^® IBT

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PTE Academic

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Pittsburgh, United States

Disciplines

Public Relations Advertising View 323 other Bachelors in Public Relations in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Transcripts:
Original or attested copies of official academic records from the last four years of your education.
Credentials should be submitted in the native language with certified English translations and sent directly from the school and/or university you attended.
At least one (1) letter of recommendation from someone who can attest to both your academic and personal strengths
Submit a personal statement of at least 300 words which answers the following questions and includes examples of research, shadowing or volunteering experiences:
What is unique about you?
Why have you chosen this major?
How will Duquesne help you to achieve your academic, personal, and professional goals?
English Language Scores

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

51068 USD / year

≈ 51068 USD / year
Out-of-State

51068 USD / year

≈ 51068 USD / year
Domestic

Applies to you

In-State

51068 USD / year

≈ 51068 USD / year

Living costs

Pittsburgh

United States

1148 - 1944 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Strategic Public Relations and Advertising.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Throughout the program, students will be able to:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Pittsburgh

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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