Placeholder image for Marketing

Marketing, B.Sc.

  • Application Deadline
  • 48 months
    Duration
South Orange, NJ, United States
Marketing can make the difference between a great concept that flops and one that becomes a smashing success. Talented marketers are in high demand today- particularly in the business world.

Overview

With a marketing concentration from Seton Hall, you'll be ready to work in social media, advertising, sales, product development, market research, or brand and product management.

You'll learn what makes people tick, how to give them what they value, and how to build loyal customers.

Seton Hall's marketing classes are dynamic and interactive, with a heavy emphasis on practical, real-world assignments.

Our core marketing courses will teach you about consumer behavior and market research. You'll learn how to plan, implement, and analyze marketing programs.

In our advertising course, for instance, you'll analyze TV commercials and develop your own campaign.

In our market research course, you'll create a marketing survey, using a questionnaire and sampling plan you design. You'll conduct live consumer research sessions in our new, state-of-the-art focus group facility.

You'll also take electives that zoom in on specific areas, including international marketing, branding, pricing, sales marketing, product planning, distribution strategies and promotional management.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Marketing Research
  • Consumer Behavior 
  • Advertising Management

English Language Requirements

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:

    79

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    550

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®

General Requirements

  • An application form including personal essay 
  • $55 USD application fee
  • SAT, ACT, TOEFL or IELTS scores
  • Official high school transcript (must be in English) with a credential evaluation
  • Official college transcript(s) (if applicable) with a credential evaluation
  • Counselor report and teacher recommendation
  • Application for Form I-20 (if you require a student visa)

Tuition Fee

  • International

    39900 USD/year
    Tuition Fee
    Based on the original amount of 19950 USD per semester and a duration of 48 months.
  • National

    39900 USD/year
    Tuition Fee
    Based on the original amount of 19950 USD per semester and a duration of 48 months.
  • In-State

    39900 USD/year
    Tuition Fee
    Based on the original amount of 19950 USD per semester and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for South Orange

  • 1702 - 4190 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Wishlist

Did you know you can compare your wishlisted programmes with our new Comparison tool?