Overview

The Digital Marketing programme at Augusta University provides a comprehensive foundation in modern business practices and electronic commerce strategies. Students enrolled in this degree benefit from a curriculum designed to meet the evolving demands of the global marketplace through rigorous academic study and practical application.

This concentration is housed within the James M. Hull College of Business, ensuring that students receive a high-quality, student-focused education. The curriculum is structured to develop graduates who are highly recruited by top-tier organisations. By blending theoretical knowledge with professional practice, the university prepares its students to excel as leaders on a global stage.

Why Digital Marketing at Augusta University?

The James M. Hull College of Business holds prestigious accreditation from the Association to Advance Collegiate Schools of Business (AACSB). This hallmark of excellence ensures that the programme meets the highest international standards for business education. Students benefit from a curriculum that is both market-driven and academically rigorous.

The university offers extensive experiential learning opportunities, ranging from professional internships to diverse study abroad programmes. These initiatives allow students to gain vital professional skills and a global perspective. Facilities and resources are dedicated to fostering a supportive environment where students can customise their degree with specific business electives.

Tuition Fee Breakdown

International fee: USD 12271 per semester
National fee: USD 11926 per semester
Local fee: USD 3532 per semester

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum provides a broad background of practical business knowledge alongside specialised marketing topics. Modules may include:

Digital Marketing
Marketing
Professional Sales
Management
Supply Chain and Operations Management
Human Resources Management
Corporate Finance
Applied Economic Analysis
Healthcare Management
Project Management

Careers with Digital Marketing

Graduates of this concentration are prepared for a wide array of career opportunities within the global business community. Many students pursue management training programmes designed to prepare them for leadership challenges in specific industries. The versatile nature of the degree allows for successful transitions into various sectors including commerce and trade.

Career paths often lead to roles in governmental agencies, non-profit organisations, and healthcare systems. Additionally, the programme provides a solid foundation for those wishing to launch entrepreneurial ventures or manage family-owned businesses. The combination of marketing expertise and core business administration skills ensures that graduate career opportunities are extensive and varied.

Programme Structure

Courses include:

Buyer Behavior

Social Media Marketing

Marketing Research

Marketing Planning and Strategy
Theory

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-11 00:00:00
- Apply before 2026-07-01 00:00:00
Starting 2027-01-06 00:00:00
- Apply before 2026-12-01 00:00:00

Language

English

TOEFL^® IBT

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Credits

124 SCH

Delivered

On Campus

Campus Location

Augusta, United States

Disciplines

Digital Marketing View 145 other Bachelors in Digital Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

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Other requirements

General requirements

Official Application Form: A candidate seeking admission must file an official application for admission and pay a non-refundable application fee prior to the specified deadline.

Application Fee: (Non-refundable): The application fee may be waived for new freshman applicants who provide an approved ACT or SAT I Fee Waiver or NACAC Fee Waiver form.

Official Transcript(s): A freshman candidate should ask his or her guidance department to send an official copy of the secondary school record. A transfer candidate should ask the registrar from each college attended to send an official transcript of grades (a separate transcript from each college).

Scholastic Aptitude Test (SAT) or the American College Testing Program (ACT) Scores: A freshman candidate is required to submit SAT scores of the College Board or the ACT score of the American College Testing Program.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

24542 USD / year

≈ 24542 USD / year
Out-of-State

23852 USD / year

≈ 23852 USD / year
Domestic

Applies to you

In-State

7064 USD / year

≈ 7064 USD / year

Living costs

Augusta

United States

900 - 1400 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Digital Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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