Marketing, B.B.A.

  • Application Deadline
  • 48 months
  • English (schedule IELTS)
, GA,
The Department of Marketing from the University of West Georgia offers a Bachelor of Business Administration (BBA) degree in Marketing. The Marketing programme is offered at University of West Georgia.


This degree prepares students for a wide range of careers in Marketing, including Brand/Product Managment; Sales Promotion; Sales Management; Personal Selling; Advertising; Public Relations; Retailing; Direct Marketing; International Marketing; and Marketing Research, as well as to pursue further studies at the graduate level.

Learning Objectives

  • Marketing majors will demonstrate a more comprehensive knowldge of Marketing concepts and principles as compared to non-marketing BBA graduates as a whole.
  • Marketing majors will be able to apply Marketing concepts and principles to the analysis, planning, implementation and control of marketing operations.
  • Marketing majors will be able to conduct research pertinent to marketing issues and problems.

This Marketing program is offered by the University of West Georgia.


  • Accredited by AACSB International

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses Included

  • Principles of Marketing
  • Advertising Practices
  • Social Media and Online Marketing
  • Sales Management
  • Marketing Information Systems and Research
  • Business-to-Business Marketing
  • Consumer Behavior
  • International Marketing
  • Independent Study in Marketing
  • Marketing Internship
  • International Business Strategy
For more information please visit our website.

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS
  • Minimum required score:


    The TOEFL – or Test OF English as a Foreign Language – offers a paper-based test (PBT). The final, overall PBT score ranges between 310 and 677, and is based on an average taken from the three test components (listening, structure, and reading). The writing part of this test is scored separately on a scale of 0-6. Read more about TOEFL (PBT).

  • Minimum required score:


    The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

Academic Requirements

A freshman applicant must submit the following items before an admissions decision can be made:

  • $40 non-refundable application fee (If mailing a paper application, please do not mail cash payment.)
  • Official High School Transcripts mailed directly from the high school to Office of Admissions*
  • SAT or ACT scores - to find out more about these tests please visit their web sites: SAT; ACT
  • English Language Proficiency Requirement

Tuition Fee

  • International Applies to you

    627 USD/credit
    Tuition Fee
    Based on the original amount of 627 USD per credit and a duration of 48 months.
  • National Applies to you

    177 USD/credit
    Tuition Fee
    Based on the original amount of 177 USD per credit and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Carrollton

  • 900 - 1400 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.