Overview

The Marketing program of University of West Georgia prepares students for a wide range of careers in Marketing, including Brand/Product Management; Sales Promotion; Sales Management; Personal Selling; Advertising; Public Relations; Retailing; Direct Marketing; International Marketing; and Marketing Research, as well as to pursue further studies at the graduate level.

Objectives

Marketing majors will demonstrate a more comprehensive knowldge of Marketing concepts and principles as compared to non-marketing BBA graduates as a whole.

Marketing majors will be able to apply Marketing concepts and principles to the analysis, planning, implementation and control of marketing operations.

Marketing majors will be able to conduct research pertinent to marketing issues and problems.

Programme Structure

Courses include:

Strategic Management
Marketing
Business Research
Consumer Behavior
Marketing Management
Art of Selling and Personal Dynamics

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-13 00:00:00
- Apply before 2026-08-08 00:00:00
Starting 2027-01-10 00:00:00
- Apply before 2026-11-15 00:00:00
Starting 2027-05-13 00:00:00
- Apply before 2026-06-27 00:00:00

Language

English

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Credits

120 SCH

Delivered

On Campus, Blended

Campus Location

Carrollton, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

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Other requirements

General requirements

$40 non-refundable application fee (If mailing a paper application, please do not mail cash.)

Official High School Transcripts sent directly from the high school to Office of Admissions

Official SAT or ACT scores (Put us down as a school to automatically receive your scores!)

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

17016 USD / year

≈ 17016 USD / year
Out-of-State

16536 USD / year

≈ 16536 USD / year
Domestic

Applies to you

In-State

4488 USD / year

≈ 4488 USD / year

Living costs

Carrollton

United States

900 - 1400 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Objectives

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Carrollton

Funding

Scholarships Information

Available Scholarships

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