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Marketing, B.B.A.

  • Application Deadline
  • 48 months
    Duration

About

This Marketing degree at the University of West Georgia prepares students for a wide range of careers in Marketing, including Brand/Product Managment; Sales Promotion; Sales Management; Personal Selling; Advertising; Public Relations; Retailing; Direct Marketing; International Marketing; and Marketing Research, as well as to pursue further studies at the graduate level.

Learning Objectives

  • Marketing majors will demonstrate a more comprehensive knowldge of Marketing concepts and principles as compared to non-marketing BBA graduates as a whole.
  • Marketing majors will be able to apply Marketing concepts and principles to the analysis, planning, implementation and control of marketing operations.
  • Marketing majors will be able to conduct research pertinent to marketing issues and problems.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
    Schedule IELTS
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Strategic Management
  • Principles of Marketing
  • Business Research
  • Consumer Behavior
  • Marketing Management
  • Art of Selling and Personal Dynamics

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:

    69

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

Academic Requirements

A freshman applicant must submit the following items before an admissions decision can be made:

  • $40 non-refundable application fee (If mailing a paper application, please do not mail cash payment.)
  • Official High School Transcripts mailed directly from the high school to Office of Admissions
  • SAT or ACT scores - to find out more about these tests please visit their web sites: SAT; ACT
  • English Language Proficiency Requirement

Tuition Fee

  • International Applies to you

    627 USD/credit
    Tuition Fee
    Based on the original amount of 627 USD per credit and a duration of 48 months.

  • National Applies to you

    177 USD/credit
    Tuition Fee
    Based on the original amount of 177 USD per credit and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Carrollton

  • 900 - 1400 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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