Overview

Here, students develop the skills to determine the product and service needs of consumers, as well as the challenges of creating and delivering these products and services, of pricing them right, and of letting the market know about them via traditional and non-traditional methods such as social media and digital advertising.

About this Degree

Marketing majors learn marketing’s primary functions related to consumer behavior, market research, and marketing strategy, and then take specialized courses that lead them toward the jobs they want.

Fairfield University’s close proximity to a thriving business community provides exceptional opportunities for marketing internships and introductions to the business world. These opportunities afford excellent, hands-on experience for you to apply in your future career.

As a graduate, you will have a well-rounded view of consumer and organizational needs and an understanding of the applications of marketing research and communication techniques. This knowledge strongly prepares you to continue your education into graduate school or to find a career in professions such as sales, advertising, direct marketing, media planning and event coordination.

Programme Structure

Courses include:

Advertising
Media Strategy
Public Relations
Internet Marketing
Marketing Channels
Business to Business Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-09-08 00:00:00
- Apply before 2027-01-15 00:00:00

Language

English

Duolingo English Test

105

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TOEFL^® IBT

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IELTS

6.5

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4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

Fairfield, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Completed Common Application
Official secondary school transcript
Secondary school report form completed by your college counselor
Personal statement (Common Application Essay)
$60 application fee or official fee waiver
SAT or ACT results (If you choose to submit them). Refer to our Standardized Test Optional Policy for more details.
TOEFL (Test of English as a Foreign Language) is highly recommended if you have resided in the U.S. for fewer than three years and English is not your native language
Interviews are not required, but they are a great way to demonstrate your interest in the University, as well as get any and all questions answered.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

59460 USD / year

≈ 59460 USD / year
Out-of-State

59460 USD / year

≈ 59460 USD / year
Domestic

Applies to you

In-State

59460 USD / year

≈ 59460 USD / year

Living costs

Fairfield

United States

1736 - 2740 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

About this Degree

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Fairfield

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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