Overview

Here, students develop the skills to determine the product and service needs of consumers, as well as the challenges of creating and delivering these products and services, of pricing them right, and of letting the market know about them via traditional and non-traditional methods such as social media and digital advertising.

About this Degree

Marketing majors learn marketing’s primary functions related to consumer behavior, market research, and marketing strategy, and then take specialized courses that lead them toward the jobs they want.

Fairfield University’s close proximity to a thriving business community provides exceptional opportunities for marketing internships and introductions to the business world. These opportunities afford excellent, hands-on experience for you to apply in your future career.

As a graduate, you will have a well-rounded view of consumer and organizational needs and an understanding of the applications of marketing research and communication techniques. This knowledge strongly prepares you to continue your education into graduate school or to find a career in professions such as sales, advertising, direct marketing, media planning and event coordination.

Programme Structure

Courses include:

Advertising
Media Strategy
Public Relations
Internet Marketing
Marketing Channels
Business to Business Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2025-09-03 00:00:00
- Apply before 2025-01-15 00:00:00

Language

English

IELTS

6.5

Free IELTS Mock Tests!

TOEFL^® IBT

Schedule TOEFL®

Pass IELTS with Swoosh English! Sign up for a free writing masterclass or claim your exclusive 25% Studyportals discount and accelerate your preparation by taking a course designed by experts to get you the results you need.

Credits

120 SCH

Delivered

On Campus

Disciplines

Marketing View 1083 other Bachelors in Marketing in United States

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

6.5

Free IELTS Mock Tests!

TOEFL^® IBT

Schedule TOEFL®

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Fairfield University and/or in United States, please visit Student Insurance Portal.

Other requirements

General requirements

Completed Common Application
Official secondary school transcript
Secondary school report form completed by your college counselor
Personal statement (Common Application Essay)
$60 application fee or official fee waiver
SAT or ACT results (If you choose to submit them). Refer to our Standardized Test Optional Policy for more details.
TOEFL (Test of English as a Foreign Language) is highly recommended if you have resided in the U.S. for fewer than three years and English is not your native language
Interviews are not required, but they are a great way to demonstrate your interest in the University, as well as get any and all questions answered.

Tuition Fee

To always see correct tuition fees

International

77440 USD/year

Tuition Fee

Based on the tuition of 77440 USD per year during 48 months.
National

77440 USD/year

Tuition Fee

Based on the tuition of 77440 USD per year during 48 months.
In-State

77440 USD/year

Tuition Fee

Based on the tuition of 77440 USD per year during 48 months.

Living costs for Fairfield

1736 - 2740 USD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About