48 months
Duration
45832 USD/year
45832 USD/year
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Start date

About

The BBA in Marketing - Advertising and Integrated Marketing Communications program at Pace University will give you the foundation to compete in a wide variety of industries.

Visit the official programme website for more information

Overview

As an advertising and integrated marketing communications professional, you'll be prepared for a lifetime of success working at a corporation, financial institution, or one of the vibrant and exciting advertising or marketing agencies in New York City. From the conception to the delivery of products and services and virtually everything in between, you'll learn both the background and the tools to plan marketing campaigns that will lead to the success of your organization and your own career.

Plus, you’ll gain hands-on experience through some of our student organizations that operate like agencies, like the award-winning Advertising Team, which helps students learn the essentials of advertising planning and creating complete advertising campaigns and allows them to compete in the National Student Advertising Competition and the Interactive and Direct Marketing Lab (IDM Lab), an exclusive student-run marketing agency that offers internships for credit.

With a Lubin BBA in Marketing - Advertising and Integrated Marketing Communications program at Pace University , you can rise above the competition at the largest and most visionary agencies, firms, and publishing houses in the world, many of which call New York City home:

  • Ogilvy & Mather
  • BBDO
  • Omnicom
  • Interpublic

Careers

  • Account executive
  • Brand manager
  • Retail store buyer
  • Event planner
  • Event promoter
  • Group sales manager
  • Market research analyst
  • Media analyst
  • Media planner

Companies that have hired graduates of this program include: 

  • The Dannon Company
  • Forbes magazine
  • Guilford Press
  • JPMorgan Chase & Co.
  • Liberty Mutual
  • MasterCard
  • Mr. Youth
  • Polo Ralph Lauren

Programme Structure

Courses include:
  • Fundamentals of Advertising and Promotion
  • Media Planning and Buying
  • Consumer Behavior
  • Managerial Marketing
  • International Marketing
  • International Advertising and Promotion
  • International Marketing Field Study
  • International Field Study New York Metro Area
  • International Marketing Seminar

Key information

Duration

  • Full-time
    • 48 months

Start dates & application deadlines

Language

English
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
80
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5
Start practicing IELTS today!
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.
53
More about PTE Academic

Credits

128 alternative credits

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
80
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5
Start practicing IELTS today!
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.
53
More about PTE Academic

Other requirements

General requirements

  • Application and Fee
  • Letters of Recommendation: Two letters of recommendation from a teacher or counselor who knows you well and can attest to your academic potential and personal characteristics. 
  • A written essay/personal statement: One essay/personal statement, approximately 250-650 words in length, which will assist the Admission Committee in reviewing your application. The essay/personal statement you submit must consist solely of your own original work. 
  • Course descriptions or syllabus (in English) from each post-secondary school attended (transfer applicants only).
  • Official test scores and other educational materials must be sent directly from the testing authority or institution.
  • Official transcripts, diplomas, and leaving examination scores from secondary and post-secondary schools (in English). 

Tuition Fee

  • International

    45832 USD/year
    Tuition Fee
    Based on the original amount of 45832 USD per year and a duration of 48 months.
  • National

    45832 USD/year
    Tuition Fee
    Based on the original amount of 45832 USD per year and a duration of 48 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last year

Check the official programme website for potential updates.

Our partners

Marketing - Advertising and Integrated Marketing Communications
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Pace University

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