
Overview
As an advertising and integrated marketing communications professional, you'll be prepared for a lifetime of success working at a corporation, financial institution, or one of the vibrant and exciting advertising or marketing agencies in New York City. From the conception to the delivery of products and services and virtually everything in between, you'll learn both the background and the tools to plan marketing campaigns that will lead to the success of your organization and your own career.
Plus, you’ll gain hands-on experience through some of our student organizations that operate like agencies, like the award-winning Advertising Team, which helps students learn the essentials of advertising planning and creating complete advertising campaigns and allows them to compete in the National Student Advertising Competition and the Interactive and Direct Marketing Lab (IDM Lab), an exclusive student-run marketing agency that offers internships for credit.
With a Lubin BBA in Marketing - Advertising and Integrated Marketing Communications program at Pace University , you can rise above the competition at the largest and most visionary agencies, firms, and publishing houses in the world, many of which call New York City home:
- Ogilvy & Mather
- BBDO
- Omnicom
- Interpublic
Careers
- Account executive
- Brand manager
- Retail store buyer
- Event planner
- Event promoter
- Group sales manager
- Market research analyst
- Media analyst
- Media planner
Companies that have hired graduates of this program include:
- The Dannon Company
- Forbes magazine
- Guilford Press
- JPMorgan Chase & Co.
- Liberty Mutual
- MasterCard
- Mr. Youth
- Polo Ralph Lauren
Get more details
Visit official programme websiteProgramme Structure
Courses include:- Fundamentals of Advertising and Promotion
- Media Planning and Buying
- Consumer Behavior
- Managerial Marketing
- International Marketing
- International Advertising and Promotion
- International Marketing Field Study
- International Field Study New York Metro Area
- International Marketing Seminar
Check out the full curriculum
Visit official programme websiteKey information
Duration
- Full-time
- 48 months
Start dates & application deadlines
- StartingApplication deadline not specified.
- StartingApplication deadline not specified.
- Starting
- Apply before
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Language
Credits
Delivered
Disciplines
Communication Sciences Marketing Digital Communication View 406 other Masters in Digital Communication in United StatesExplore more key information
Visit official programme websiteAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
Other requirements
General requirements
- Application and Fee
- Letters of Recommendation: Two letters of recommendation from a teacher or counselor who knows you well and can attest to your academic potential and personal characteristics.
- A written essay/personal statement: One essay/personal statement, approximately 250-650 words in length, which will assist the Admission Committee in reviewing your application. The essay/personal statement you submit must consist solely of your own original work.
- Course descriptions or syllabus (in English) from each post-secondary school attended (transfer applicants only).
- Official test scores and other educational materials must be sent directly from the testing authority or institution.
- Official transcripts, diplomas, and leaving examination scores from secondary and post-secondary schools (in English).
Make sure you meet all requirements
Visit official programme websiteTuition Fee
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International
45832 USD/yearTuition FeeBased on the original amount of 45832 USD per year and a duration of 48 months. -
National
45832 USD/yearTuition FeeBased on the original amount of 45832 USD per year and a duration of 48 months.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.