Overview

As an advertising and integrated marketing communications professional, you'll have both the conceptual background and tools to plan marketing campaigns that will lead to the success of your organization and your own career.

Key Features

Whether your career takes off at a corporation, financial institution, or at one of the vibrant and exciting advertising or marketing agencies in New York City, you'll be prepared for a lifetime of success in a wide variety of settings. Lubin's Advertising and Integrated Marketing Communications program will equip you with the knowledge and skills covering a broad spectrum of marketing activities—from conception to the delivery of products or services and virtually everything in between. Courses cover traditional, social, mobile, and digital marketing media.

The Marketing - Advertising and Integrated Marketing Communications from Pace University offers a solid foundation in the application of business principles in the context of the highly technological global economy. You will acquire an in-depth understanding of essential advertising and marketing principles. Further, you will develop a keen sense of 21st-century marketing and the skills employers seek, including thorough knowledge of product development, pricing, consumer decision-making, legal aspects of marketing, and global marketing.

Programme Structure

Courses include:

Contemporary Business Practice

Financial Accounting

Managerial Accounting

Financial Management

Business Law

Principles of Marketing

Managerial and Organizational Concepts

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2025-09-04 00:00:00
- Apply before 2025-02-15 00:00:00

Language

English

IELTS

6.5

Schedule an IELTS test!

PTE Academic

Schedule a PTE test!

TOEFL^® IBT

Pass IELTS with Swoosh English! Sign up for a free writing masterclass or claim your exclusive 25% Studyportals discount and accelerate your preparation by taking a course designed by experts to get you the results you need.

Credits

128 SCH

Delivered

On Campus

Disciplines

Marketing Advertising View 1087 other Bachelors in Marketing in United States

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

6.5

Schedule an IELTS test!

PTE Academic

Schedule a PTE test!

TOEFL^® IBT

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Pace University and/or in United States, please visit Student Insurance Portal.

Other requirements

General requirements

Application & Fee
Identification
Letters of Recommendation - Two letters of recommendation from a teacher or counselor who knows you well and can attest to your academic potential and personal characteristics.
A Written Essay/Personal Statement - One essay/personal statement, approximately 250-650 words in length, which will assist the Admission Committee in reviewing your application. The essay/personal statement you submit must consist solely of your own original work.
Official Test Scores - Official test scores and other educational materials must be sent directly from the testing authority or institution.
Official Transcripts - Official transcripts, diplomas, and leaving examination scores from secondary and post-secondary schools (in English).

Tuition Fee

To always see correct tuition fees

International

51382 USD/year

Tuition Fee

Based on the tuition of 51382 USD per year during 48 months.
National

51382 USD/year

Tuition Fee

Based on the tuition of 51382 USD per year during 48 months.
In-State

51382 USD/year

Tuition Fee

Based on the tuition of 51382 USD per year during 48 months.

Living costs for New York City

1819 - 3968 USD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing - Advertising and Integrated Marketing Communications.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About