48 months
48152 USD/year
48152 USD/year
48152 USD/year
Tuition fee
Apply date
Start date


With a Marketing - Advertising and Integrated Marketing Communications from Pace University, you can rise above the competition at the largest and most innovative agencies, firms, and publishing houses in the world—many of which have headquarters right here in New York. 

Visit the official programme website for more information


As an advertising and integrated marketing communications professional, you'll have both the conceptual background and tools to plan marketing campaigns that will lead to the success of your organization and your own career.

Key Features

Whether your career takes off at a corporation, financial institution, or at one of the vibrant and exciting advertising or marketing agencies in New York City, you'll be prepared for a lifetime of success in a wide variety of settings. Lubin's Advertising and Integrated Marketing Communications program will equip you with the knowledge and skills covering a broad spectrum of marketing activities—from conception to the delivery of products or services and virtually everything in between. Courses cover traditional, social, mobile, and digital marketing media.

The Marketing - Advertising and Integrated Marketing Communications from Pace University offers a solid foundation in the application of business principles in the context of the highly technological global economy. You will acquire an in-depth understanding of essential advertising and marketing principles. Further, you will develop a keen sense of 21st-century marketing and the skills employers seek, including thorough knowledge of product development, pricing, consumer decision-making, legal aspects of marketing, and global marketing.

Programme Structure

Courses include:

  • Contemporary Business Practice
  • Financial Accounting
  • Managerial Accounting
  • Financial Management
  • Business Law 
  • Principles of Marketing
  • Managerial and Organizational Concepts

Key information


  • Full-time
    • 48 months

Start dates & application deadlines


128 SCH


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Application & Fee
  • Identification
  • Letters of Recommendation - Two letters of recommendation from a teacher or counselor who knows you well and can attest to your academic potential and personal characteristics.  
  • A Written Essay/Personal Statement - One essay/personal statement, approximately 250-650 words in length, which will assist the Admission Committee in reviewing your application. The essay/personal statement you submit must consist solely of your own original work. 
  • Official Test Scores - Official test scores and other educational materials must be sent directly from the testing authority or institution.
  • Official Transcripts - Official transcripts, diplomas, and leaving examination scores from secondary and post-secondary schools (in English). 

Tuition Fee

To alway see correct tuition fees
  • International

    48152 USD/year
    Tuition Fee
    Based on the tuition of 48152 USD per year during 48 months.
  • National

    48152 USD/year
    Tuition Fee
    Based on the tuition of 48152 USD per year during 48 months.
  • In-State

    48152 USD/year
    Tuition Fee
    Based on the tuition of 48152 USD per year during 48 months.

Living costs for New York City

1819 - 3968 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing - Advertising and Integrated Marketing Communications
Pace University


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