Marketing - Advertising and Integrated Marketing Communications, B.B.A.

Overview

As an advertising and integrated marketing communications professional, you'll be prepared for a lifetime of success working at a corporation, financial institution, or one of the vibrant and exciting advertising or marketing agencies in New York City. From the conception to the delivery of products and services and virtually everything in between, you'll learn both the background and the tools to plan marketing campaigns that will lead to the success of your organization and your own career.

Plus, you’ll gain hands-on experience through some of our student organizations that operate like agencies, like the award-winning Advertising Team, which helps students learn the essentials of advertising planning and creating complete advertising campaigns and allows them to compete in the National Student Advertising Competition and the Interactive and Direct Marketing Lab (IDM Lab), an exclusive student-run marketing agency that offers internships for credit.

With a Lubin BBA in Marketing - Advertising and Integrated Marketing Communications program at Pace University, you can rise above the competition at the largest and most visionary agencies, firms, and publishing houses in the world, many of which call New York City home:

• Ogilvy & Mather

• BBDO

• Omnicom

• Interpublic

Careers

• Account executive

• Brand manager

• Retail store buyer

• Event planner

• Event promoter

• Group sales manager

• Market research analyst

• Media analyst

• Media planner

Companies that have hired graduates of this program include: 

• The Dannon Company

• Forbes magazine

• Guilford Press

• JPMorgan Chase & Co.

• Liberty Mutual

• MasterCard

• Mr. Youth

• Polo Ralph Lauren