Overview

The Marketing - Advertising and Integrated Marketing Communications from Pace University prepares you for dynamic careers in brand management, media planning, and integrated marketing.

This hands-on marketing and advertising programme gives you the opportunity to work on real-world projects, intern at top agencies and corporations, and learn from faculty with deep industry connections. Courses cover traditional and digital marketing strategies, consumer behavior, advertising strategy, and global brand management—giving you a well-rounded education in the field.

Careers

The programme offers a solid foundation in the application of business principles in the context of the highly technological global economy. You will develop a keen sense of 21st-century marketing and the skills employers seek, including thorough knowledge of product development, pricing, consumer decision-making, legal aspects of marketing, and global marketing.

Account Executive

Brand Manager Event Planner

Event Promoter

Group Sales Manager

Market Research Analyst

Media Analyst

Media Planner

Retail Store Buyer

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Programme Structure

Courses include:

Contemporary Business Practice

Financial Accounting

Managerial Accounting

Financial Management

Business Law

Managerial and Organizational Concepts

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Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-26 00:00:00
- Apply before 2026-12-01 00:00:00
Starting 2027-09-02 00:00:00
- Apply before 2027-02-15 00:00:00

Language

English

Duolingo English Test

115

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TOEFL^® IBT

Schedule TOEFL®

PTE Academic

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IELTS

6.5

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AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

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4.9/5 student rating

Credits

128 SCH

Delivered

On Campus

Campus Location

New York City, United States
Pleasantville, United States

Disciplines

Communication Studies Marketing Advertising View 1453 other Bachelors in Communication Studies in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Application & Fee

Identification

Letters of Recommendation - Two letters of recommendation from a teacher or counselor who knows you well and can attest to your academic potential and personal characteristics.

A Written Essay/Personal Statement - One essay/personal statement, approximately 250-650 words in length, which will assist the Admission Committee in reviewing your application. The essay/personal statement you submit must consist solely of your own original work.

Official Test Scores - Official test scores and other educational materials must be sent directly from the testing authority or institution.

Official Transcripts - Official transcripts, diplomas, and leaving examination scores from secondary and post-secondary schools (in English).

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

52924 USD / year

≈ 52924 USD / year
Out-of-State

52924 USD / year

≈ 52924 USD / year
Domestic

Applies to you

In-State

52924 USD / year

≈ 52924 USD / year

Living costs

New York City

United States

1819 - 3968 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check for any work restrictions

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing - Advertising and Integrated Marketing Communications.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Careers

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic

Living costs

New York City

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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