• Application Deadline
  • 48 months
    Duration
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Overview

As an advertising and integrated marketing communications professional, you'll be prepared for a lifetime of success working at a corporation, financial institution, or one of the vibrant and exciting advertising or marketing agencies in New York City. From the conception to the delivery of products and services and virtually everything in between, you'll learn both the background and the tools to plan marketing campaigns that will lead to the success of your organization and your own career.

Plus, you’ll gain hands-on experience through some of our student organizations that operate like agencies, like the award-winning Advertising Team, which helps students learn the essentials of advertising planning and creating complete advertising campaigns and allows them to compete in the National Student Advertising Competition and the Interactive and Direct Marketing Lab (IDM Lab), an exclusive student-run marketing agency that offers internships for credit.

With a Lubin BBA in Marketing - Advertising and Integrated Marketing Communications program at Pace University , you can rise above the competition at the largest and most visionary agencies, firms, and publishing houses in the world, many of which call New York City home:

  • Ogilvy & Mather
  • BBDO
  • Omnicom
  • Interpublic

Careers

  • Account executive
  • Brand manager
  • Retail store buyer
  • Event planner
  • Event promoter
  • Group sales manager
  • Market research analyst
  • Media analyst
  • Media planner

Companies that have hired graduates of this program include: 

  • The Dannon Company
  • Forbes magazine
  • Guilford Press
  • JPMorgan Chase & Co.
  • Liberty Mutual
  • MasterCard
  • Mr. Youth
  • Polo Ralph Lauren

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    128 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go to the programme website

Programme Structure

Courses include:
  • Fundamentals of Advertising and Promotion
  • Media Planning and Buying
  • Consumer Behavior
  • Managerial Marketing
  • International Marketing
  • International Advertising and Promotion
  • International Marketing Field Study
  • International Field Study New York Metro Area
  • International Marketing Seminar

English Language Requirements

  • Minimum required score:

    80

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

General Requirements

  • Application and Fee
  • Letters of Recommendation: Two letters of recommendation from a teacher or counselor who knows you well and can attest to your academic potential and personal characteristics. 
  • A written essay/personal statement: One essay/personal statement, approximately 250-650 words in length, which will assist the Admission Committee in reviewing your application. The essay/personal statement you submit must consist solely of your own original work. 
  • Course descriptions or syllabus (in English) from each post-secondary school attended (transfer applicants only).
  • Official test scores and other educational materials must be sent directly from the testing authority or institution.
  • Official transcripts, diplomas, and leaving examination scores from secondary and post-secondary schools (in English). 

Tuition Fee

  • International

    45832 USD/year
    Tuition Fee
    Based on the original amount of 45832 USD per year and a duration of 48 months.
  • National

    45832 USD/year
    Tuition Fee
    Based on the original amount of 45832 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for New York City

  • 1819 - 3970 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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