Marketing Oakland University

Overview

The Marketing programme at Oakland University provides students with a sophisticated understanding of how to build and maintain vital relationships between organisations and their target audiences. This degree is delivered by a top-tier business school that holds elite dual accreditation, placing it among the most prestigious institutions globally.

Students benefit from a curriculum that balances theoretical knowledge with significant practical application. The faculty consists of industry experts who serve as professional mentors, ensuring that graduates develop adaptable skills in research, critical reasoning, and conceptual thinking. This approach ensures that your expertise remains relevant as new technologies emerge.

Why Marketing at Oakland University?

Oakland University is recognised by U.S. News & World Report and the Princeton Review for its academic excellence and high-quality business education. The institution holds elite dual accreditation from the Association to Advance Collegiate Schools of Business, a distinction shared by only one percent of business schools worldwide.

The programme offers a significant geographical advantage, situated in a region with a thriving economy and a diverse range of global employers. Students gain hands-on experience through active collaborations with public, private, and nonprofit organisations. These partnerships facilitate high-impact internships, case studies, and research projects that build a professional portfolio.

Personalised attention is a hallmark of the student experience, with small classes taught primarily by senior instructors rather than graduate assistants. This environment fosters strong professional networks and has resulted in an impressive 94 percent employment rate for marketing majors within one year of graduation.

Tuition Fee Breakdown

• International fee: USD 23867 per year
• National fee: USD 23867 per year
• Local fee: USD 16772 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum provides comprehensive knowledge of modern practices through core subjects and specialised electives. Modules may include:

• Advertising
• Sales promotion
• Marketing research
• Consumer behavior
• Strategic marketing
• Pricing
• Business to Business (B2B) marketing
• Product innovation
• Distribution channels
• Retailing
• Marketing communications
• Marketing for nonprofits

Careers with Marketing

Graduates are prepared for a wide array of roles across diverse industries, including e-commerce, consumer research, and international business. The degree provides the foundational skills necessary to eventually transition into high-level leadership and management positions within the global marketplace.

Common career paths for graduates include roles such as brand managers, market research analysts, and social media strategists. Other opportunities exist as advertising campaign managers, sales directors, account managers, media buyers, and outreach coordinators. The programme also equips students with the skills required for successful entrepreneurship.