48 months
25518 USD/year
25518 USD/year
8284 USD/year
Tuition fee
Apply date
Start date


The Marketing program of Ball State University explores all these issues and more. As a student, you’ll engage in every aspect of the marketing world and immerse yourself in hands-on learning and internships.


When you wear your favorite outfit, sip your latte, or download a popular catchy song, you are touching the result of marketing. Behind it all are creative brand managers, savvy market researchers, and problem-solving sales reps, along with scores of other strategic marketers. They delve deep into consumer lifestyles, identify niche markets, and analyze consumer insights to understand how consumers interact with the world and use the products they encounter.

What Can You Do with a Degree in Marketing?

The Marketing program of Ball State University will open up varied opportunities in such career fields as:

  • advertising
  • insurance sales
  • Internet marketing
  • marketing communication
  • product/brand management
  • professional selling
  • retail management and sales
  • social media marketing

Programme Structure

Courses include:

  • Consumer Behavior
  • Professional Selling
  • Marketing Research and Analytics
  • Marketing Strategy
  • Principles of Accounting

Key information


  • Full-time
    • 48 months

Start dates & application deadlines

More details

National deadline

  • At least two weeks before the start of classes for a given term in order to consider you for admission.


120 SCH


On Campus

Academic requirements

GPA admission requirements GPA

 Average admitted student GPA.

Other requirements

General requirements

  • Admission to Ball State is competitive. We review each individual application to consider your academic performance, level of course work, and English proficiency test scores
    • Admission criteria include the strength of your high school curriculum and your performance, curricular patterns, and if your grade trends in academic courses were positive and consistent
    • SAT/ACT scores are not required for admission but scores may be used to meet our English proficiency requirement
    • You must pay a nonrefundable application fee of U.S. $60
    • You must provide high school transcripts and diplomas from all institutions where you have studied in the past. They must be submitted in English or with an official translation
    • Passport Photocopy
    • Financial Documentation
    • No grade point average guarantees admission to Ball State. We look for applicants that have demonstrated above average grades.

Tuition Fee

To alway see correct tuition fees
  • International

    25518 USD/year
    Tuition Fee
    Based on the tuition of 25518 USD per year during 48 months.
  • National

    25518 USD/year
    Tuition Fee
    Based on the tuition of 25518 USD per year during 48 months.
  • In-State

    8284 USD/year
    Tuition Fee
    Based on the tuition of 8284 USD per year during 48 months.

Living costs for Muncie

876 - 1417 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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