Overview

Marketing is the study of an organization’s product, pricing, communications and distribution activities as they relate to serving customers’ needs. Marketing relies heavily on an understanding of buyer behavior and marketing research.

Graduates of the program from West Virginia University receive a Bachelor of Science in Business Administration and find exciting careers in advertising, sales, distribution, product (brand) management, marketing research and retail management.

Career

The graduates have gone on to careers in sales and business development, consulting, digital/social media marketing, content management, media and communications, program/project management and account management.

Programme Structure

Courses included:

Buyer Behavior

Product and Price Policies

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-18 00:00:00
- Apply before 2026-08-01 00:00:00 , National
Starting 2027-01-11 00:00:00
- Apply before 2026-10-01 00:00:00 , International
- Apply before 2026-12-01 00:00:00 , National
Starting 2027-08-18 00:00:00
- Apply before 2027-06-01 00:00:00 , International

Language

English

Duolingo English Test

105

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TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Morgantown, United States

Disciplines

Marketing View 1059 other Bachelors in Marketing in United States

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Academic requirements

GPA

2.5

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Must have at least a 2.5 grade-point average on a 4.0 scale.

Must meet English Proficiency or request conditional admission and complete an Intensive English Program (IEP) application.

Please be advised that some Engineering majors may reach capacity and therefore will be restricted from entry.

For direct admission to some colleges and majors, SAT or ACT scores are required and must be sent to WVU directly from the respective testing services. For all other majors, international students are encouraged but not required to submit SAT or ACT scores, if available. SAT/ACT scores are useful for determining scholarship eligibility.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

28992 USD / year

≈ 28992 USD / year
Out-of-State

28992 USD / year

≈ 28992 USD / year
Domestic

Applies to you

In-State

9312 USD / year

≈ 9312 USD / year

Living costs

Morgantown

United States

775 - 1290 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Morgantown

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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