Overview

The Marketing program offered by The University of Alabama is primarily concerned with two main concepts: the identification and assessment of consumer and industrial market needs and the development of marketing programs to satisfy those needs. Marketing personnel in profit and nonprofit organizations analyze markets and industries to define new opportunities and refine existing opportunities.

Marketers also are responsible for developing and managing products and services, along with promotion, distribution, and pricing appropriate to the targeted market opportunities. Students who major in marketing enjoy a wide range of employment opportunities. These include sales and sales management, services marketing, retailing, brand management, market research, distribution and logistics, and advertising.

Career Opportunities

Numerous opportunities exist for students with marketing degrees. Some of those include sales, branding, supply chain, marketing research analysis, retail and purchasing, import/export operations, and logistics management. At the doctoral level, most graduates take on professorial positions.

Types of Jobs Accepted

international marketing manager, global research analyst, international procurement position, export sales representative, procurement manager, project director, international logistics, corporate logistics manager, international shipping specialist, customs broker, sales representative, and management development

Jobs of Experienced Alumni

Some of our more experienced alumni currently hold the following types of positions: chief executive officer, chief financial officer, business owners, and vice president of sales. Graduates of our doctoral program hold various professorial positions including dean and associate dean.

Programme Structure

Courses include:

Consumer Behavior

Personal Selling

Managing Innovation

Supply Chain Management

Marketing Research

Strategic Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-13 00:00:00
- Apply before 2026-11-03 00:00:00
Starting 2027-08-19 00:00:00
- Apply before 2026-12-05 00:00:00

More details

Priority deadlines

Language

English

Duolingo English Test

110

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TOEFL^® IBT

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Tuscaloosa, United States

Disciplines

Marketing View 1054 other Bachelors in Marketing in United States

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Academic requirements

GPA

2.7

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Complete your Online Application and pay the application fee.

2-3 days after completing the application, check the email account that you listed on your application. You will be sent your CWID (Identification number) via email.

Copy of your passport

Relevant visa and immigration documents (this includes PR card, current visa, or F-1/ J-1 visa request and supporting documents.)

All students must meet the English proficiency requirements.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

34542 USD / year

≈ 34542 USD / year
Out-of-State

34542 USD / year

≈ 34542 USD / year
Domestic

Applies to you

In-State

11684 USD / year

≈ 11684 USD / year

Living costs

Tuscaloosa

United States

850 - 1300 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career Opportunities

Types of Jobs Accepted

Jobs of Experienced Alumni

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Tuscaloosa

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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