Placeholder image for Marketing

Marketing, B.Sc.

  • Application Deadline
  • 48 months
    Duration
University rank #801 (QS) Manhattan, NY, United States
Today’s marketing landscape would be nearly unrecognizable to an agency from the Mad Men era. Marketing is now at the center of any successful enterprise, whether it’s a financial institution, a professional sports team, a retail store, or a celebrity.
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Overview

The Fordham University Marketing program teaches students to think strategically and to make smart business decisions that benefit not only companies and individuals, but also society at large.

Students first learn marketing’s primary functions—consumer behavior, market research, advertising, and marketing strategy—and then take specialized courses that lead them toward the jobs they want.

Students can pursue marketing at the Rose Hill campus as a:

  • Major
  • Primary concentration
  • Secondary concentration (in Marketing Analytics, Strategic Branding, or Services Marketing)
  • Minor (for Fordham College liberal arts majors)

Students can pursue marketing at the Lincoln Center campus as a:

  • Primary concentration (in Consumer Insights)

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Consumer Behavior
  • Integrated Marketing Communications
  • Marketing Analytics
  • Branding
  • Data-Driven Marketing Decisions
  • Fashion Marketing
  • Sports Marketing

English Language Requirements

  • Minimum required score:

    90

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    7

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

General Requirements

  • Common Application with essay and $70 application fee
  • Letter of Recommendation from school guidance counselor or secondary school teacher
  • Transcripts, mark sheets or certificates from all secondary schools or high schools attended (Fordham requires transcripts for the last four years of pre-university education) 
  • SAT or ACT Results (SAT code: 2259; ACT code: 2748)
  • Fordham has an SAT/ACT test flexible option for some overseas applicants. Applicants must (1) complete secondary education outside of the USA, and (2) receive one of these credentials:
    • International Baccalaureate (IB) diploma
    • Caribbean Advanced Proficiency Examination (CAPE) Diploma 
    • French Baccalaureate
    • German Abitur 
    • Hong Kong Diploma of Secondary Education (HKDSE)
    • Italian Diploma di Esame di Stato (Maturita)
    • Mexican Bachillerato 
    • Singapore Cambridge GCE A levels 
    • South African National Senior Certificate
    • Spanish Bachillerato
    • UK GCE Advanced Levels (3+ required) 

Tuition Fee

  • International

    52980 USD/year
    Tuition Fee
    Based on the original amount of 52980 USD per year and a duration of 48 months.
  • National

    52980 USD/year
    Tuition Fee
    Based on the original amount of 52980 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Manhattan

  • 2638 - 5760 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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