Overview

We designed the Marketing major at Fordham University for creative thinkers with broad interests—key characteristics for success in the field. You’ll study the how and the why of consumer buying habits through economics, psychology, sociology, anthropology, statistics, and mathematics. You’ll study distribution, pricing, and preparation of goods and services. And you’ll develop the communications tools you need to reach people.

Our programme is loaded with opportunities to apply the concepts you learn. The leadership programme brings marketing executives to Fordham to work with you on everything from case studies to job fairs. You can travel to Kenya in our Fair Trade course to meet artisans and manufacturers whose products you’ll market and sell in the U.S.

Careers

You’ll graduate with a marketing degree well prepared for a range of careers in:

Advertising
Brand and product management
Direct and interactive marketing
Market research
Marketing careers in service industries
Public relations
Retailing
Sales and sales management

Programme Structure

Courses include:

Consumer Behavior
Integrated Marketing Communications
Retailing
Global Marketing
Marketing in Pacific Rim
Marketing Administration
Entertainment Marketing
Data-Driven Marketing
Sports Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-27 00:00:00
- Apply before 2026-06-01 00:00:00 , International
Starting 2027-01-13 00:00:00
- Apply before 2026-11-01 00:00:00
Starting 2027-08-27 00:00:00
- Apply before 2027-01-03 00:00:00 , National

More details

Students who need to apply for a visa can't be guaranteed sufficient time for the visa process for applications completed after November 15.

Language

English

Duolingo English Test

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Manhattan, United States

Disciplines

Business Administration Marketing Advertising View 175 other Bachelors in Advertising in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

125

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Common Application, including the essay and optional short answer response in the writing section, and the $70 application fee.

Letter of Recommendation
Transcripts
English Language Proficiency Test Results
Fordham University Statement of Funding or CSS Profile

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

65920 USD / year

≈ 65920 USD / year
Out-of-State

65920 USD / year

≈ 65920 USD / year
Domestic

Applies to you

In-State

65920 USD / year

≈ 65920 USD / year

Living costs

Manhattan

United States

2638 - 5751 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Careers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Manhattan

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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