Overview

We designed the Marketing major at Fordham University for creative thinkers with broad interests—key characteristics for success in the field. You’ll study the how and the why of consumer buying habits through economics, psychology, sociology, anthropology, statistics, and mathematics. You’ll study distribution, pricing, and preparation of goods and services. And you’ll develop the communications tools you need to reach people.

Our program is loaded with opportunities to apply the concepts you learn. The leadership program brings marketing executives to Fordham to work with you on everything from case studies to job fairs. You can travel to Kenya in our Fair Trade course to meet artisans and manufacturers whose products you’ll market and sell in the U.S.

Careers

You’ll graduate with a marketing degree well prepared for a range of careers in:

Advertising
Brand and product management
Direct and interactive marketing
Market research
Marketing careers in service industries
Public relations
Retailing
Sales and sales management

Programme Structure

Courses include:

Consumer Behavior
Integrated Marketing Communications
Retailing
Global Marketing
Marketing in Pacific Rim
Marketing Administration
Entertainment Marketing
Data-Driven Marketing
Sports Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2025-08-26 00:00:00
- Apply before 2025-01-22 00:00:00
Starting 2026-01-13 00:00:00
- Apply before 2025-12-01 00:00:00

More details

Students who need to apply for a visa can't be guaranteed sufficient time for the visa process for applications completed after November 15.

Language

English

IELTS

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PTE Academic

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TOEFL^® IBT

Duolingo English Test

125

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Credits

120 SCH

Delivered

On Campus

Disciplines

Marketing View 1087 other Bachelors in Marketing in United States

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

Schedule an IELTS test!

PTE Academic

Schedule a PTE test!

TOEFL^® IBT

Duolingo English Test

125

Take A Free Practice Test!

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Fordham University and/or in United States, please visit Student Insurance Portal.

Other requirements

General requirements

Common Application, including the essay and optional short answer response in the writing section, and the $70 application fee.

Letter of Recommendation
Transcripts
English Language Proficiency Test Results
Fordham University Statement of Funding or CSS Profile

Tuition Fee

To always see correct tuition fees

International

62990 USD/year

Tuition Fee

Based on the tuition of 62990 USD per year during 48 months.
National

62990 USD/year

Tuition Fee

Based on the tuition of 62990 USD per year during 48 months.
In-State

62990 USD/year

Tuition Fee

Based on the tuition of 62990 USD per year during 48 months.

Living costs for Manhattan

2638 - 5751 USD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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