Overview

With a degree in Marketing from Santa Clara University, you will develop a solid foundation for a career in business and have the basis for a more focused career in areas such as advertising, retailing, sales, brand management, and market research.

Key Features

Why do people buy Gucci handbags and Newman’s Own salad dressing? Why choose Coke over Pepsi? Adidas over Nike? Marketing is a crucial part of any business, and it’s about more than just promoting products.

Drawing from economics, psychology, sociology, and finance, it entails understanding the competition, connecting with customers, and building brand recognition.

The university stays at the top of our field with a faculty equally steeped in research and professional experience. They’ll teach you the latest in web and mobile marketing as well as quantitative methods for gathering precise, useful data. You’ll have the chance to work on real-world projects for companies while learning to apply ethical business practices.

Programme Structure

Courses included:

Marketing Analysis

Customer Behavior

Business & Technology Marketing

Consumer & Channel Marketing

Individually Designed Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-05 00:00:00
- Apply before 2026-10-01 00:00:00
Starting 2027-09-22 00:00:00
- Apply before 2027-01-07 00:00:00

Language

English

Duolingo English Test

120

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TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

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4.9/5 student rating

Credits

175 alternative credits

Delivered

On Campus

Campus Location

Santa Clara, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

GPA

3.6

3.60 - 3.89

English requirements

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Official high school transcript (Grade nine through the most recently completed term)

College transcripts (if applicable)

One Academic Teacher Evaluation or Counselor Recommendation

Secondary School Report

Mid-Year Report due by the end of January (Only Regular Decision applicants or candidates deferred from Early Action)

$70 non-refundable application fee or the following valid fee waivers: Common App fee waiver, NACAC fee waiver, or College Board fee waiver.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

62760 USD / year

≈ 62760 USD / year
Out-of-State

62760 USD / year

≈ 62760 USD / year
Domestic

Applies to you

In-State

62760 USD / year

≈ 62760 USD / year

Living costs

Santa Clara

United States

1100 - 1600 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Features

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Santa Clara

Funding

Scholarships Information

Available Scholarships

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