Placeholder image for Marketing

Marketing, B.B.A.

  • Application Deadline
  • 48 months
University rank #401 (ARWU) Norman, OK, United States
The Division of Marketing and Supply Chain Management  from the University of Oklahoma offers exciting options for students interested in business careers. Marketing is the study of consumer needs and desires for products and services. It is also the study of the various strategies used to motivate people to buy products and services.
Access all 180000+ programmes, for free with a Studyportals account.
account benefits visualised


Marketing students take courses that prepare them for careers involving retailing, negotiation/selling, international marketing, and new product development. Internships can greatly facilitate the job search process and prepare students for their first jobs. Students are strongly encouraged to do an internship.

A Marketing student at University of Oklahoma graduates with a Bachelor of Business Administration degree. Advanced degrees include Master of Business Administration and Doctor of Philosophy. Students can also minor in Marketing.

Career Information

Types of employers

  • Consulting firms
  • Financial planning companies
  • Government agencies
  • Major corporations
  • Marketing research companies
  • Public relations firms
  • Retailers

First jobs obtained by recent marketing graduates

  • Assistant Buyer
  • Business Analyst
  • Consultant
  • Credit Manager
  • Event Marketing Representative
  • Manager of Marketing
  • Merchandise Trainee
  • Public Relations manager
  • Sales Rep
Recent placements
  • Aldi Inc.
  • Baylor Healthcare Foundation
  • Chesapeake Energy Corp.
  • Dell Computer Inc.
  • Dillard's
  • E&J Gallo Winery
  • ExxonMobil
  • Ferguson
  • Fossil, Inc.
  • General Mills
  • Hallmark
  • J.C. Penney's
  • Paycom
  • Stryker Communications
  • Target Stores

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    122 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses included:

  • Business Finance
  • Legal Environment of Business
  • Principles of Organization and Management
  • Principles of Marketing
  • Business Strategy and Policy
  • Marketing Research

English Language Requirements

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

Academic Requirements

You need the following GPA score:

Required score: 2.5

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 2.5 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

  • Submit either the OU Application, Common Application, or Coalition Application. This includes a $40, non-refundable application fee for domestic applicants.
  • Official high school transcript that reflects at least six semesters of work completed and includes your GPA computed on an unweighted 4.0 scale and your class rank
  • Official test scores to us through ACT and/or The College Board. Your test scores may also be included on your official high school transcript
  • Letter of recommendation
  • Official copies of any AP or CLEP test scores 

Tuition Fee

  • International

    28500 USD/year
    Tuition Fee
    Based on the original amount of 28500 USD per year and a duration of 48 months.
  • National

    27727 USD/year
    Tuition Fee
    Based on the original amount of 27727 USD per year and a duration of 48 months.
  • In-State

    12346 USD/year
    Tuition Fee
    Based on the original amount of 12346 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Norman

  • 900 - 1400 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


You’ve wishlisted multiple studies. Did you know you can compare them side-by-side in our Compare-tool?

Go to your profile page to get personalised recommendations!