Overview

The Markets, Innovation and Design (MIDE) program of Bucknell University will highlight the complex interplay that takes place between market research/analysis of consumer-product relationships and the strategic management of the marketing mix or brands. Students pursuing the MIDE program will augment their core understanding of management functions with an interdisciplinary examination of some of the creative, analytical, and technical processes that combine to generate ideas and transform them into images, products, and services that powerfully shape our culture.

Key facts:

The MIDE program will foster student development of a deep appreciation for the interdisciplinary roots and connections among creative and technical design, marketing, and innovation.

Moreover, the program will enhance creative thinking and acting. In addition to gaining a better understanding of how their surroundings are constructed, students will cultivate a habit of trying to envision how their world can be improved. Students will also learn quantitative, empathic, interpretive, and visual methods to assess the relationships between consumers/users and their environments, with a particular focus on remedying unmet needs and filling gaps between current and ideal circumstances.

As they learn more about the overall design process, students also will have the opportunity to practice techniques such as role playing, sketching, creative narrative, prototyping, and simulation, which will help them to transform ideas into reality.

Programme Structure

Courses include:

Markets, Innovation, and Design

Understanding Consumers

Design Realization

Entrepreneurship

Marketing Management

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-24 00:00:00
- Apply before 2027-01-10 00:00:00

Language

English

Duolingo English Test

130

Take A Free Practice Test!

TOEFL^® IBT

100

Schedule TOEFL®

PTE Academic

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Lewisburg, United States

Disciplines

Design Marketing Innovation Management View 1057 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

130

Take A Free Practice Test!

TOEFL^® IBT

100

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Submit your personal essays electronically through the application website you choose.

Pay the nonrefundable $40 application fee electronically when you apply or request a fee waiver through the application website.

Official secondary school transcript in certified English translations, if applicable.

Mid-year Report and/or copy of your updated transcript, if applicable.

Common Application teacher evaluation form in English.

Early Decision Agreement form, including all required signatures (for early decision applicants only).

Copy of biographical photo page of passport.

All applicants to all of Bucknell's degree programs are required to have completed a minimum of two years of a foreign language (in the same language) in secondary school.

All applicants to all of Bucknell's degree programs are required to have completed a minimum of two-and-a-half years of college-preparatory mathematics.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

69976 USD / year

≈ 69976 USD / year
Out-of-State

69976 USD / year

≈ 69976 USD / year
Domestic

Applies to you

In-State

69976 USD / year

≈ 69976 USD / year

Living costs

Lewisburg

United States

1000 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Markets, Innovation and Design.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key facts:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Lewisburg

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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