Overview

Through the strategic use of digital media and technologies, marketers are at the center of attracting and retaining customers. They strive to build exceptional brands, launch new products, foster profitable business relationships – all while communicating value to their clients. Choose University of Tennessee Knoxville's Marketing degree and start your career!

Career Opportunities

At the Haslam College of Business, the bachelor’s degree in marketing offers customized training for all career paths. Marketing majors come away with competencies in consumer behavior, marketing insights and marketing strategy, and hands-on experience in their chosen area of specialization. Students develop a wealth of relevant skills – such as pitching ideas, launching products, brand management, developing content, closing B2B sales, or experimenting with new marketing technologies – that increase their value in the workplace.

Career opportunities abound for students after graduation, with many unique pathways available to explore within the three tracks available in the marketing major. While students in the Digital and Visual Marketing track focus on engaging customers through various media, students in the Customer and Brand Strategy track look at consumer behavior and product development. Meanwhile, students in the Professional Sales track gain knowledge of product sales and distribution, as well as management.

Programme Structure

University of Tennessee, Knoxville, students have multiple options in pursuing the study of marketing as their undergraduate major.

Marketing Major, BS in Business Administration – Business Analytics Concentration

Marketing Major, BS in Business Administration – Collateral Option

Marketing Major, BS in Business Administration – Information Management Concentration

Marketing Major, BS in Business Administration – Integrated Business and Engineering Program

Marketing Major, BS in Business Administration – International Business Concentration

Marketing Major, BS in Business Administration – Supply Chain Management Concentration

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-20 00:00:00
- Apply before 2026-10-15 00:00:00 , International
Starting 2027-08-18 00:00:00
- Apply before 2027-02-01 00:00:00 , International
- Apply before 2026-12-15 00:00:00 , National

Language

English

Duolingo English Test

110

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TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

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Credits

120 SCH

Delivered

On Campus

Campus Location

Knoxville, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Required

Go Vols (formerly VIP) application or the Common Application
$50 application fee
Official transcript(s)

English proficiency
One required essay—choose one of seven prompts

Optional

Recommendation letters (academic, professional, or personal)
Supporting statement
Standardized test scores

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

30704 USD / year

≈ 30704 USD / year
Out-of-State

30704 USD / year

≈ 30704 USD / year
Domestic

Applies to you

In-State

11560 USD / year

≈ 11560 USD / year

Living costs

Knoxville

United States

885 - 1454 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career Opportunities

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Knoxville

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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