Overview

While studying Marketing program at the University of Kentucky, you'll build strong communication skills, an understanding of consumer psychology, and expertise in research and market analysis. These skills will prepare you for careers in product management, advertising and sales, marketing research, and more.

Marketing students learn how to manage products and product lines, locate customers, close sales, and establish distribution systems. Students also develop communication skills, gain an understanding of the psychology of consumer behavior, and develop expertise in research and computer-based tools for marketing analysis.

Careers

Marketing graduates go on to careers in marketing research, promotions, logistics, and sales with organizations as diverse as Enterprise Rental Car, Marathon Petroleum, and pharmaceutical sales.

Programme Structure

Courses include:

Consumer Behavior

Marketing Research

Marketing Strategy and Planning

Retail and Distribution Management

Promotion Management

Personal Selling

Services Marketing Management

International Marketing

Sports Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2025-01-13 00:00:00
- Apply before 2024-10-15 00:00:00 , International
Starting 2025-08-26 00:00:00
- Apply before 2025-02-15 00:00:00 , National
- Apply before 2024-12-01 00:00:00 , International
Starting 2026-01-13 00:00:00
- Apply before 2025-09-30 00:00:00 , National

Language

English

IELTS

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TOEFL^® IBT

Duolingo English Test

105

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Credits

120 SCH

Delivered

On Campus

Disciplines

Marketing View 1095 other Bachelors in Marketing in United States

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

Schedule an IELTS test!

TOEFL^® IBT

Duolingo English Test

105

Take A Free Practice Test!

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Kentucky and/or in United States, please visit Student Insurance Portal.

Other requirements

General requirements

Admission for freshman applicants is based on a holistic review including high school grades, national college admission test results (if submitted), successful completion of the pre-college curriculum and essay. Some colleges and programs at UK require an admission process separate from general undergraduate admission to the University. These selective admission majors and programs may require some combination of the following:
- Standardized test scores and/or higher GPAs than those required for general admission, including meeting the minimum Kentucky statewide academic readiness requirements for Reading, Writing and Math.
- A separate application after being admitted for general admission
- A portfolio of past work related to the requested field
- On-campus or video interviews

Tuition Fee

To always see correct tuition fees

International

33406 USD/year

Tuition Fee

Based on the tuition of 33406 USD per year during 48 months.
National

33406 USD/year

Tuition Fee

Based on the tuition of 33406 USD per year during 48 months.
In-State

13212 USD/year

Tuition Fee

Based on the tuition of 13212 USD per year during 48 months.

Living costs for Lexington-Fayette

900 - 1400 USD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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