Placeholder image for Marketing

Marketing, B.Sc.

  • Application Deadline
  • 48 months
    Duration
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Overview

While studying Marketing program at the University of Kentucky, you'll build strong communication skills, an understanding of consumer psychology, and expertise in research and market analysis. These skills will prepare you for careers in product management, advertising and sales, marketing research, and more. 

Marketing students learn how to manage products and product lines, locate customers, close sales, and establish distribution systems. Students also develop communication skills, gain an understanding of the psychology of consumer behavior, and develop expertise in research and computer-based tools for marketing analysis. 

Careers

Marketing graduates go on to careers in marketing research, promotions, logistics, and sales with organizations as diverse as Enterprise Rental Car, Marathon Petroleum, and pharmaceutical sales.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Consumer Behavior
  • Introductory Marketing Research
  • Marketing Strategy and Planning
  • Retail and Distribution Management
  • Promotion Management
  • Personal Selling
  • Services Marketing Management
  • International Marketing
  • Sports Marketing

English Language Requirements

  • Minimum required score:

    71

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test

General Requirements

  • Complete UK International Application for Undergraduate Admission or Common Application
  • Application processing fee (non-refundable)
  • Copy of passport
  • Official transcripts in English
  • Bank Statement 
  • Submit Sponsor Guarantee Form

Tuition Fee

  • International

    30680 USD/year
    Tuition Fee
    Based on the original amount of 30680 USD per year and a duration of 48 months.
  • National

    30680 USD/year
    Tuition Fee
    Based on the original amount of 30680 USD per year and a duration of 48 months.
  • In-State

    12360 USD/year
    Tuition Fee
    Based on the original amount of 12360 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Lexington-Fayette

  • 900 - 1400 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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