Overview

While studying Marketing program at the University of Kentucky, you'll build strong communication skills, an understanding of consumer psychology, and expertise in research and market analysis. These skills will prepare you for careers in product management, advertising and sales, marketing research, and more.

Marketing students learn how to manage products and product lines, locate customers, close sales, and establish distribution systems. Students also develop communication skills, gain an understanding of the psychology of consumer behavior, and develop expertise in research and computer-based tools for marketing analysis.

Careers

Marketing graduates go on to careers in marketing research, promotions, logistics, and sales with organizations as diverse as Enterprise Rental Car, Marathon Petroleum, and pharmaceutical sales.

Programme Structure

Courses include:

Consumer Behavior

Marketing Research

Marketing Strategy and Planning

Retail and Distribution Management

Promotion Management

Personal Selling

Services Marketing Management

International Marketing

Sports Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-24 00:00:00
- Apply before 2027-02-15 00:00:00

Language

English

Duolingo English Test

105

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TOEFL^® IBT

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Lexington-Fayette, United States

Disciplines

Marketing View 1056 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Admission for freshman applicants is based on a holistic review including high school grades, national college admission test results (if submitted), successful completion of the pre-college curriculum and essay. Some colleges and programs at UK require an admission process separate from general undergraduate admission to the University. These selective admission majors and programs may require some combination of the following:
- Standardized test scores and/or higher GPAs than those required for general admission, including meeting the minimum Kentucky statewide academic readiness requirements for Reading, Writing and Math.
- A separate application after being admitted for general admission
- A portfolio of past work related to the requested field
- On-campus or video interviews

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

35164 USD / year

≈ 35164 USD / year
Out-of-State

35164 USD / year

≈ 35164 USD / year
Domestic

Applies to you

In-State

13908 USD / year

≈ 13908 USD / year

Living costs

Lexington-Fayette

United States

900 - 1400 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Careers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Lexington-Fayette

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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