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Marketing, B.B.A.

  • Application Deadline
  • 48 months
University rank #801 (WUR) Boca Raton, FL, United States
The Department of Marketing offers an BBA/BS in Marketing. In this program, the student completes the requirements of the Department of Marketing as well as the core business courses taken by all of the majors in the College of Business.
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The Department of Marketing offers programs of study that prepare students for professional careers in the growing fields of brand management, retailing, digital marketing, social media, advertising, sales, and hospitality management. Applied projects are interwoven with academic coursework to expose students to a range of current marketing trends and strategies. Original research and creative scholarship among department faculty contribute to improvements in both the theory and practice of marketing. Students are prepared to become effective marketing managers in the customer-centered marketplace of tomorrow.

There are many career opportunities for a major in Marketing and career opportunities for a major in Hospitality Management. Graduates can look forward to successful marketing careers in a broad variety of industries and businesses including consumer companies, healthcare, nonprofits, services, and manufacturing.According to the U.S. Department of Education the field of marketing is growing at 12% a year with average starting salaries over $43,000. recently listed marketing as having the best ROI among many different occupations. Marketing is vital to any business endeavor: before you can produce it, count it, manage it, invest in it, or profit from it, you have to market it.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

  • Marketing Management
  • Principles of Advertising
  • International Marketing
  • Retail Management
  • Merchandising Management
  • Promotional Management
  • Direct Marketing
  • Creative Advertising Strategy: Concepts and Design
  • Personal Selling

English Language Requirements

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

General Requirements

  • Submit Application and Fees
  • Submit Required Academic Credentials
  • SAT or ACT Scores
  • Submit English Proficiency Tests
  • Immigration/Visa Requirements

Tuition Fee

  • International

    19432 USD/year
    Tuition Fee
    Based on the original amount of 19432 USD per year and a duration of 48 months.
  • National

    5432 USD/year
    Tuition Fee
    Based on the original amount of 5432 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Boca Raton

  • 900 - 1400 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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