Overview

What will I learn?

As a major in the Marketing program of the University of Massachusetts Amherst, you’ll learn about:

What products customers need/want

How to communicate with an audience

Where to sell products

How to price products

Why and when consumers buy

Programme Structure

Courses include:

Marketing Research

Consumer Behavior

Product Strategy

Advertising & Promotional Strategy

Sales and Distribution Strategy

International Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-29 00:00:00
- Apply before 2026-10-01 00:00:00 , International
- Apply before 2026-10-15 00:00:00 , National
Starting 2027-09-02 00:00:00
- Apply before 2027-01-15 00:00:00

Language

English

Duolingo English Test

115

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TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

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4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

Amherst Center, United States

Disciplines

Marketing View 1056 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A complete Common Application (including the UMass questions)

Official high school transcript (grades 9 -11) or Secondary School Exams

Official transcripts for all completed college coursework

Letter of recommendation

Application fee of $85 (unable to waive)

English Language Proficiency Requirements

(Optional) SAT and/or ACT scores

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

42269 USD / year

≈ 42269 USD / year
Out-of-State

42269 USD / year

≈ 42269 USD / year
Domestic

Applies to you

In-State

18487 USD / year

≈ 18487 USD / year

Additional Details

Regional: $34,822

Living costs

Amherst Center

United States

1228 - 2543 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

About

Overview

What will I learn?

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Amherst Center

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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