Overview

What will I learn?

As a major in the Marketing program of the University of Massachusetts Amherst, you’ll learn about:

What products customers need/want

How to communicate with an audience

Where to sell products

How to price products

Why and when consumers buy

What will I do?

You will leave Isenberg ready to excel in a range of marketing-related careers in:

Product development

Market research

Advertising services

Copywriting

Promotions

Sales

Marketing Careers

Our graduates work in a variety of great positions with leading companies that include:

Target

Hill Holliday

Plexxi

Forrester Research

Millward Brown Digital

Jaguar Land Rover North America

Victoria's Secret

TechTarget

Programme Structure

Courses include:

Marketing Research

Consumer Behavior

Product Strategy

Advertising & Promotional Strategy

Sales and Distribution Strategy

International Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2025-01-30 00:00:00
- Apply before 2024-10-15 00:00:00 , National
- Apply before 2024-10-01 00:00:00 , International
Starting 2025-09-03 00:00:00
- Apply before 2025-01-15 00:00:00

Language

English

IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Disciplines

Marketing View 1094 other Bachelors in Marketing in United States

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

6.5

Schedule an IELTS test!

TOEFL^® IBT

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Massachusetts Amherst and/or in United States, please visit Student Insurance Portal.

Other requirements

General requirements

A complete Common Application (including the UMass questions)

Official high school transcript (grades 9 -11) or Secondary School Exams

Official transcripts for all completed college coursework

Letter of recommendation

Application fee of $85 (unable to waive)

English Language Proficiency Requirements

(Optional) SAT and/or ACT scores

Tuition Fee

To always see correct tuition fees

International

40882 USD/year

Tuition Fee

Based on the tuition of 40882 USD per year during 48 months.
National

40449 USD/year

Tuition Fee

Based on the tuition of 40449 USD per year during 48 months.
In-State

17772 USD/year

Tuition Fee

Based on the tuition of 17772 USD per year during 48 months.

Regional Tuition: $33,512

Living costs for Amherst Center

1228 - 2543 USD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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