Overview
The Public Relations programme at Iowa State University provides students with the essential concepts and technical expertise required to manage organisational relationships with diverse audiences. This degree focuses on developing a professional foundation in strategic messaging, digital media, and ethical communication practices. Students are prepared to navigate the complexities of modern media landscapes through a blend of theoretical study and hands-on application.
Why Public Relations at Iowa State University?
Studying at the Greenlee School of Journalism and Communication ensures students receive a high-quality education, as the programme was recertified by the Public Relations Society of America Board in 2023. The curriculum is designed around real-world experience, featuring team-based projects where students develop creative campaigns for actual clients. This approach allows learners to manage client expectations and feedback in a professional environment.
Beyond the classroom, students benefit from a vibrant community including the Public Relations Student Society of America (PRSSA). This organisation offers agency tours, regional conferences, and national case study competitions. Additionally, the university hosts over 800 student organisations, providing ample opportunities for students to build their professional portfolios through social media creation and campus publications.
Tuition Fee Breakdown
- International fee: USD 15293 per semester
- National fee: USD 14289 per semester
- Local fee: USD 4765 per semester
Visit the Fees and Funding section for a breakdown in your local currency.
Syllabus
The curriculum provides a robust grounding in media and communication. Modules may include:
- Writing
- Research
- Digital and Emerging Media
- Professionalism
- Public Relations
- Capstone Internship
Careers with Public Relations
Graduates are equipped for diverse roles across various industries, focusing on strategic messaging and brand maintenance. The programme prepares students for careers in corporate communications, government affairs, and specialist public relations firms. Practical experience gained through the mandatory 300-hour capstone internship helps students transition into the workforce with resume-worthy achievements.
Common career paths for graduates include:
- Public Relations Specialist
- Communications Manager
- Social Media Manager
- Corporate Communications Specialist
- Event Planner
- Media Relations Specialist
- Public Affairs Specialist
- Crisis Communications Manager
Students have successfully secured internships and roles with prestigious organisations such as Weber Shandwick, Caesars Entertainment, Carmichael Lynch Relate, and the Baltimore Ravens, as well as various government entities and non-profit foundations.
Programme Structure
Courses include:
- Mass Media and Society
- Orientation to Journalism and Communication
- Principles of Public Relations
- Law of Mass Communication
- Media Ethics, Freedom, Responsibility
- Public Relations Writing (C+ or better)
Key information
Duration
- Full-time
- 48 months
Start dates & application deadlines
- Starting
- Apply before , International
-
Iowa State operates on rolling admission. We strongly recommend that you apply at least six to eight weeks in advance.
Language
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Credits
Delivered
Campus Location
- Ames, United States
Disciplines
Public Relations View 321 other Bachelors in Public Relations in United StatesWhat students do after studying
Academic requirements
English requirements
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- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- ACT composite (or converted SAT) score x 3
- Cumulative GPA x 30
- Number of years of high school core courses x 5
- RAI (Regent Admission Index)
- SAT scores will be converted to their ACT composite equivalents for this calculation.
- High school GPA is expressed on a 4-point scale (you can use our GPA calculator to convert your GPA if it's not on a 4.0 scale).
- The number of core high school courses is measured in years or fractions of years.
Tuition Fees
-
International Applies to you
Applies to youNon-residents30586 USD / year≈ 30586 USD / year - Out-of-State28578 USD / year≈ 28578 USD / year
-
Domestic
Applies to youIn-State9530 USD / year≈ 9530 USD / year
Living costs
Ames
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find Bachelor's scholarship opportunities for Public Relations.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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