Overview

The Marketing bachelor degree at the University of Georgia provides students with a robust foundation in the principles of consumer behaviour and strategic brand management. This programme is designed to equip future professionals with the analytical tools necessary to navigate complex global markets. Students engage with contemporary theories and practical applications to drive organisational success.

By integrating rigorous academic coursework with real-world perspectives, the curriculum ensures that graduates are prepared for the evolving demands of the industry. The faculty focuses on developing critical thinking and creative problem-solving abilities. This approach allows students to master the art of communicating value to diverse audiences effectively.

Why Marketing at the University of Georgia?

The University of Georgia is home to the Terry College of Business, which is widely recognised for its excellence in business education and research. Students benefit from access to cutting-edge resources and a dedicated career management centre that facilitates professional growth. The institution maintains strong connections with industry leaders, providing a vibrant network for aspiring marketers.

The learning environment encourages collaboration and innovation through various student organisations and specialised labs. Participants gain exposure to advanced marketing technologies and data analytics tools used by top-tier firms. This practical focus ensures that graduates possess a competitive edge when entering the professional workforce.

Tuition Fee Breakdown

International fee: USD 30878 per year
National fee: USD 30878 per year
Local fee: USD 10034 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to provide a deep understanding of both traditional and digital marketing landscapes. Modules may include:

Consumer Behaviour
Marketing Research
Marketing Strategy
Digital Marketing
Professional Selling
Retail Management
International Marketing
Social Media Marketing
Brand Management

Careers with Marketing

Graduates from the University of Georgia find diverse opportunities across various sectors, including advertising, market research, and corporate communications. The skills acquired during the programme prepare individuals for roles such as brand managers, digital strategists, and market analysts. Many alumni secure positions within multinational corporations and innovative startups.

The programme's emphasis on data-driven decision-making and strategic planning makes graduates highly sought after by employers in the retail, technology, and service industries. Career paths often lead to leadership roles where professionals oversee comprehensive marketing campaigns and business development initiatives. The strong alumni network further supports graduates in achieving their long-term career objectives.

Programme Structure

Courses include:

Consumer Behavior

Marketing Research

Marketing Strategy

Sales and Sales Management

Marketing Analytics

Digital Marketing

Social Media

International Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-11 00:00:00
- Apply before 2026-07-31 00:00:00
Starting 2027-08-17 00:00:00
- Apply before 2027-01-01 00:00:00

Language

English

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IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Athens, United States

Disciplines

Marketing View 1053 other Bachelors in Marketing in United States

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Academic requirements

GPA

2.6

English requirements

TOEFL^® IBT

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IELTS

6.5

Prepare for Your English Test

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98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Fulfillment of all application requirements must be documented in official UGA student record by the application deadline—no exceptions.

Be in good standing at UGA
2.6 overall GPA and a 2.0 UGA cumulative GPA
BBA Core Curriculum
Math 1113
Testing Requirements: Students are required to submit ACT or SAT scores and sub-scores to the University prior to being considered for admission to a major in the Terry College.
Statement of Purpose
Major Selections

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

30878 USD / year

≈ 30878 USD / year
Out-of-State

30878 USD / year

≈ 30878 USD / year
Domestic

Applies to you

In-State

10034 USD / year

≈ 10034 USD / year

Living costs

Athens

United States

720 - 1170 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Athens

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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