Overview

It is an indispensable part of business practice and a challenging field for study and research.

Key features

The curriculum in Marketing at the University of Georgia is future-oriented. Students acquire the broad background of knowledge necessary for continuing professional growth in a changing world that demands highly qualified people for executive positions.

All marketing majors are required to take a core of courses devoted to the development of analytical skills. These required courses draw heavily upon both the behavioral and quantitative sciences and are designed to help students gain an understanding of the analytical methods and research procedures used in identifying and solving marketing problems.

Careers in Marketing

Sales and Sales Management

Marketing Research

Advertising and Promotion

Marketing Services

Digital Management

Social Media Analyst

Programme Structure

Courses include:

Consumer Behavior

Marketing Research

Marketing Strategy

Sales and Sales Management

Marketing Analytics

Digital Marketing

Social Media

International Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-05 00:00:00
- Apply before 2026-07-31 00:00:00
Starting 2027-08-13 00:00:00
- Apply before 2027-01-01 00:00:00

Language

English

TOEFL^® IBT

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IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Athens, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

GPA

2.6

English requirements

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Fulfillment of all application requirements must be documented in official UGA student record by the application deadline—no exceptions.

Be in good standing at UGA
2.6 overall GPA and a 2.0 UGA cumulative GPA
BBA Core Curriculum
Math 1113
Testing Requirements: Students are required to submit ACT or SAT scores and sub-scores to the University prior to being considered for admission to a major in the Terry College.
Statement of Purpose
Major Selections

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

30878 USD / year

≈ 30878 USD / year
Out-of-State

30878 USD / year

≈ 30878 USD / year
Domestic

Applies to you

In-State

10034 USD / year

≈ 10034 USD / year

Living costs

Athens

United States

720 - 1170 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key features

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Athens

Funding

Scholarships Information

Available Scholarships

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