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Advertising and Public Relations, Bachelor

  • Application Deadline
  • 48 months
    Duration
University rank #201 (ARWU) Lincoln, NE, United States
The advertising and public relations major prepares students for careers in a wide variety of communication-related areas. We offer a bachelor degree in Advertising and Public Relations at University of Nebraska-Lincoln.
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Overview

Recent graduates have accepted positions in more than 20 states and several other countries in diverse careers such as retail and corporate advertising and marketing, media sales, brand management, media planning, account management, research, public relations, media relations, special event planning, mobile and digital communications, creative concepting, sports media relations, digital insights and analytics, copywriting and layout and design. This bachelor degree in Advertising and Public Relations is offered at University of Nebraska-Lincoln.

The advertising and public relations faculty members believe that a successful career must be built upon a solid foundation, an education that combines theory and practice. To achieve that end, the major offers courses in copywriting, layout, media planning, graphics, campaign development, research, management, coding, and strategic communications. The curriculum is designed to emphasize strategy, planning and implementation in creative problem-solving.

Career Opportunities

  • A degree in advertising and public relations can take you anywhere you dream of going. The College of Journalism and Mass Communications has the highest job placement rate at UNL, and our graduates have found careers worldwide.
  • Our graduates are employed at advertising agencies, public relations firms, corporate advertising and marketing departments and in sports communication.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include: 

  • Introduction to Advertising and Public Relations
  • Communicating to Public Audiences
  • Strategic Writing for Advertising and Public Relations
  • Strategy Development for Advertising and Public Relations
  • Copy and Concept
  • Public Relations Planning and Strategy

English Language Requirements

  • Minimum required score:

    70

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

Academic Requirements

You need the following GPA score:

Required score: 2.25

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 2.25 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

  • Transcripts: You will self-report your academic record. Use an unofficial transcript to fill in your information
  • ACT/SAT
  • After you've taken the ACT or SAT, request the testing institution to send us your official scores. Our codes are: ACT: 2482 and SAT: 6877
  • Application Fee: There is a $45 application fee payable with a credit card or a check. Make the check out to the University of Nebraska–Lincoln and put the applicant's name on the memo line
  • Scholarship Statement: To be considered for leadership and diversity scholarships, you must write a 500-word essay all about you. Focus on leadership, career goals and community service

Tuition Fee

  • International

    830 USD/credit
    Tuition Fee
    Based on the original amount of 830 USD per credit and a duration of 48 months.
  • National

    830 USD/credit
    Tuition Fee
    Based on the original amount of 830 USD per credit and a duration of 48 months.
  • In-State

    259 USD/credit
    Tuition Fee
    Based on the original amount of 259 USD per credit and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Lincoln

  • 926 - 1380 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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