Overview

The Marketing programme at the University of Kansas provides students with a robust foundation in both the analytical and creative aspects of the contemporary business world. By integrating theoretical knowledge with experiential learning, the curriculum ensures that graduates are prepared to navigate the complexities of global markets. Students develop the expertise required to identify target segments and implement effective strategies across various industries.

Why Marketing at the University of Kansas?

Studying at this institution offers access to the specialised resources of the School of Business, located within Capitol Federal Hall. The university emphasises a blend of interpersonal skill development and strategic flexibility, ensuring students can adapt to a fast-paced field. With a strong focus on professional development, the school provides dedicated career resources and student organisations to enhance the academic journey. The programme is recognised for its practical approach, training students to master the essential elements of product, price, place, and promotion.

Tuition Fee Breakdown

International fee: USD 30177 per year
National fee: USD 30177 per year
Local fee: USD 11298 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to build proficiency in market analysis and campaign execution. Modules may include:

Marketing
Business Law
Professional Selling
Business Analytics
International Business
Supply Chain Management
Accounting for Strategic Decision-Making
Insurance and Risk Management
Personal Finance

Careers with Marketing

Graduates from this programme enter a dynamic job market with the skills necessary to increase revenue and build brand equity for diverse organisations. The strategic training provided allows alumni to pursue roles in market research, advertising, retail, and brand management. The versatility of the degree supports career paths in both highly analytical research roles and creative strategic positions.

Typical career destinations for graduates include:

Brand Manager
Market Research Specialist
Marketing Manager
Product Manager
Research Analyst
Internet Marketing Specialist
Promotions Manager
Sales Representative
Purchasing Agent

Recent data indicates strong outcomes for alumni, with a high percentage of graduates securing professional employment within six months of completing their studies. The programme's emphasis on professional development ensures that students are competitive candidates for roles such as account representatives and procurement specialists across the public and private sectors.

Programme Structure

Courses Include:

Digital Marketing & Social Media
Marketing Research for Managers
Marketing Strategy

Advanced Business Electives

Integrated Marketing Communications
Sales Force Management

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-18 00:00:00
- Apply before 2026-07-25 00:00:00 , National
Starting 2027-01-21 00:00:00
- Apply before 2026-11-15 00:00:00 , International
- Apply before 2026-12-01 00:00:00 , National
Starting 2027-08-18 00:00:00
- Apply before 2027-06-01 00:00:00 , International

Language

English

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IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Lawrence, United States

Disciplines

Marketing View 1054 other Bachelors in Marketing in United States

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Academic requirements

GPA

2.5

English requirements

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A minimum grade point average of 2.5 on a 4.0 scale for all previous coursework, including transfer coursework.
KU’s $90 application processing fee, payable by credit card.
English proficiency scores sent to KU by your testing agency.
Proof of high school graduation particular to your country.
Academic records. They can accept unofficial transcripts as part of the application, however, they must receive official transcripts before you enroll in an academic program.
If applicable: Educational Gap Statement. If, after high school, there was a period of time longer than three months that you were not enrolled in any educational program, you must write a short statement about your activity during that time. If you attended courses of any kind, include that information.
If applicable: SAT or ACT scores.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

30177 USD / year

≈ 30177 USD / year
Out-of-State

30177 USD / year

≈ 30177 USD / year
Domestic

Applies to you

In-State

11298 USD / year

≈ 11298 USD / year

Living costs

Lawrence

United States

900 - 1400 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Lawrence

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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