Overview

Marketing combines both analytical capabilities and creativity, preparing you for job opportunities across a range of industries.

Because the responsibilities in marketing jobs are so varied, it is important to develop skills in all areas and gain experience to gauge your interests. You can narrow your focus by declaring a concentration, especially if you are interested in a particular area of Marketing.

Career

Marketers research and build strategies to increase revenue for their company. As a marketing graduate, you will have job opportunities in several areas, including sales, customer relations, purchasing/procurement, retail, brand management, market research and advertising.

The strategic skills you will gain as a Marketing student at University of Kansas will prepare you for a variety of jobs. Opportunities vary widely between research and creative work, creating a dynamic and exciting field. For more information on careers in marketing,

Programme Structure

Courses Include:

Digital Marketing & Social Media
Marketing Research for Managers
Marketing Strategy

Advanced Business Electives

Integrated Marketing Communications
Sales Force Management

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-18 00:00:00
- Apply before 2026-06-01 00:00:00 , International
- Apply before 2026-07-25 00:00:00 , National
Starting 2027-01-21 00:00:00
- Apply before 2026-11-15 00:00:00 , International
- Apply before 2026-12-01 00:00:00 , National

Language

English

TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Lawrence, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

GPA

2.5

English requirements

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A minimum grade point average of 2.5 on a 4.0 scale for all previous coursework, including transfer coursework.
KU’s $90 application processing fee, payable by credit card.
English proficiency scores sent to KU by your testing agency.
Proof of high school graduation particular to your country.
Academic records. They can accept unofficial transcripts as part of the application, however, they must receive official transcripts before you enroll in an academic program.
If applicable: Educational Gap Statement. If, after high school, there was a period of time longer than three months that you were not enrolled in any educational program, you must write a short statement about your activity during that time. If you attended courses of any kind, include that information.
If applicable: SAT or ACT scores.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

30177 USD / year

≈ 30177 USD / year
Out-of-State

30177 USD / year

≈ 30177 USD / year
Domestic

Applies to you

In-State

11298 USD / year

≈ 11298 USD / year

Living costs

Lawrence

United States

900 - 1400 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Lawrence

Funding

Scholarships Information

Available Scholarships

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