Overview

The Marketing programme at Western Kentucky University provides a comprehensive foundation in the dynamic business functions that drive global consumer exchanges. Students enrolled in this Bachelor of Science degree benefit from a curriculum that balances theoretical knowledge with practical applications in advertising, pricing, and distribution.

The curriculum is designed to foster a deep understanding of how marketing interacts with diverse environmental forces. By focusing on goal-oriented exchanges, the university ensures that graduates are equipped to satisfy consumer needs while achieving organisational objectives in a competitive international economy.

Instruction is delivered through small class sizes, allowing for personalised engagement with distinguished faculty members.

Why Marketing at Western Kentucky University?

The Department of Marketing and the Gordon Ford College of Business both hold prestigious AACSB-International accreditation. This dual accreditation represents the highest standard of quality for business education globally, ensuring that the programme meets rigorous academic and professional benchmarks.

Students gain access to specialised facilities such as the Center for Professional Selling and benefit from the PEAK programme for professional development. The university’s strong emphasis on hands-on learning is supported by career coaching, tutoring, and active student organisations that bridge the gap between classroom theory and industry practice.

Tuition Fee Breakdown

International fee: USD 29030 per year
National fee: USD 27000 per year
Local fee: USD 12072 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

Accounting for Decision Makers
Analytics
Economics
Statistics
Organization and Management
Marketing Concepts
Finance
Marketing Management
Supply Chain Management
Legal Environment of Business
Ethics and Critical Thinking
Structured Data Analysis
Digital Marketing
Integrated Marketing Communications
Social Media Marketing
Digital Media
Business Negotiation
Advanced Personal Selling Strategies
Retailing Management and Strategy
Business-To-Business Marketing
Sales Force Management

Careers with Marketing

Graduates are prepared for diverse roles in both for-profit and not-for-profit sectors, including hospitals and educational institutions. Common entry-level positions include professional selling, brand management, market research, and social media marketing, often leading to high-level management roles.

The programme also provides a robust foundation for aspiring entrepreneurs looking to establish their own businesses. With a strong job outlook in advertising and promotions, alumni find opportunities in retail management, merchandising, sports marketing, and physical distribution across various global industries.

Programme Structure

Courses Include:

Consumer Behavior
Personal Selling
Marketing Research
Marketing Management
Operations Management
Statistical Analysis

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-19 00:00:00
- Apply before 2026-12-01 00:00:00

Language

English

Duolingo English Test

100

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Bowling Green, United States

Disciplines

Marketing View 1059 other Bachelors in Marketing in United States

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Academic requirements

GPA

2.5

English requirements

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A completed application (open WKU application for admission)
Minimum academic requirements: Freshmen: 2.5 GPA / Transfer:* 2.0 GPA
*Students with 24 or more earned hours of college credit
English proficiency requirements
$75 non-refundable application fee
Official Academic Records from schools attended with grades and any degrees/diplomas/certificates received. Should also include a literal English translation.
Financial Evidence of Support must be provided to obtain an I-20
Students transferring from within the US will need to fill out the Transfer-In Form

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

29030 USD / year

≈ 29030 USD / year
Out-of-State

27000 USD / year

≈ 27000 USD / year
Domestic

Applies to you

In-State

12072 USD / year

≈ 12072 USD / year

Living costs

Bowling Green

United States

900 - 1400 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Bowling Green

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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