Overview

Key Features

The major in marketing is designed to prepare students for careers involving product planning, distribution, promotion, and pricing strategies in profit or nonprofit organizations. In addition to a broad overview of the marketing functions within organizations, students are provided with knowledge and skills in consumer behavior, marketing research, and strategic marketing.

Students majoring in marketing are actively subjected to problem-solving situations, both domestic and international, where a variety of contemporary tools are employed to stimulate the strategic decision-making process. Supportive disciplines with which the marketer should be familiar include psychology, sociology, accounting, economics, statistics, quantitative analysis, and research methodology.

The Marketing program from University of Arkansas is intended to provide students with broad knowledge and skills in marketing applicable to a wide range of profit and nonprofit organizations.

Programme Structure

Courses include:

Consumer Behavior

Marketing Research

Marketing Management

Category Management Topics

Integrated Marketing Communications

Selling and Sales Management

Retail Buying and Merchandise

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-19 00:00:00
- Apply before 2026-06-01 00:00:00 , International
- Apply before 2026-08-01 00:00:00 , National
Starting 2027-01-14 00:00:00
- Apply before 2026-10-01 00:00:00 , International
- Apply before 2026-12-15 00:00:00 , National

Language

English

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

Fayetteville, United States

Disciplines

Marketing View 1056 other Bachelors in Marketing in United States

Join for free or log in to access our complete career info list.

Academic requirements

GPA

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

New freshman applicants should have a high school grade point average of 3.00 or higher on a 4.00 scale that only weights AP, IB, and clearly indicated concurrent/dual enrollment courses with one extra grade point.

Applicants from states outside Arkansas should meet general admission requirements and may be required to meet higher standards, depending on demand and enrollment capacity.
The University of Arkansas continues to require test scores for most scholarship opportunities, and the state of Arkansas requires ACT or SAT scores for Arkansas students applying for the Arkansas Academic Challenge Scholarship and Governor’s Distinguished Scholarship.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

29146 USD / year

≈ 29146 USD / year
Out-of-State

29146 USD / year

≈ 29146 USD / year
Domestic

Applies to you

In-State

8092 USD / year

≈ 8092 USD / year

Living costs

Fayetteville

United States

930 - 1350 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Need help with your student visa?

Get Visa Support

Get personalized guidance from a certified VFS Global advisor and save 20% through Studyportals.

Avoid common visa mistakes and delays
Know exactly what documents you need
Get a clear checklist tailored to your situation

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Features

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Fayetteville

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

Our partners