Overview

A Marketing degree offered at George Mason University provides students with a solid foundation in marketing management for understanding the needs of the customer, the value organizations create for their customers, and opportunities and threats in the global marketplace.

Students learn marketing concepts and practices related to consumer behavior, marketing research and analytics, and marketing planning and strategy (product development, pricing, distribution, and advertising and promotions).

Educational Opportuntiy

Our graduates work in such diverse fields as advertising and marketing communications, product and brand management, customer relationship management, new product/service development, new market and business development, sales, retail management, marketing research and analytics, and digital and social media marketing.

Programme Structure

Courses include:

Consumer Behavior

Marketing Research

Marketing Management

Sales Management

Advertising and Marketing Communications

Digital Marketing

Retailing and E-Commerce Management

Business to Business Marketing

Marketing Analytics for New Product Development

New Product Development

Global Marketing

Ethnic and Multicultural Marketing

Marketing in the Nonprofit Sector

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-06-01 00:00:00
- Apply before 2027-01-15 00:00:00

Language

English

TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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4.9/5 student rating

Credits

120 alternative credits

Delivered

On Campus

Campus Location

Fairfax, United States

Disciplines

Business Administration Marketing Digital Marketing View 146 other Bachelors in Digital Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Cumulative high school grade point average (GPA)

SAT or ACT Scores

Secondary School Report and counselor recommendations

Personal Statement of approximately 250 words

Extracurricular activities and community service participation

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

36024 USD / year

≈ 36024 USD / year
Out-of-State

12564 USD / year

≈ 12564 USD / year
Domestic

Applies to you

In-State

12564 USD / year

≈ 12564 USD / year

Living costs

Fairfax

United States

1330 - 2300 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Educational Opportuntiy

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Fairfax

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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