Overview

The Sales and Business Marketing programme at Western Michigan University is designed to transform students into elite sales professionals through a rigorous and practical curriculum. This degree focuses on developing the essential skills required to excel in competitive commercial environments. Students engage with a learning framework that prioritises real-world application and professional readiness.

Why Sales and Business Marketing at Western Michigan University?

Western Michigan University hosts one of the few undergraduate programmes in the United States dedicated specifically to selling and sales management. The programme is consistently recognised as a top national provider by the Sales Education Foundation, ensuring a reputation that attracts premier global employers.

Students have access to the Robert S. Kaiser Sales, Negotiation and Leadership Lab, a specialised facility for honing communication and closing techniques. The university also maintains a strong record in national sales competitions, frequently securing top-ten rankings. This competitive environment fosters ambition and practical expertise.

Instruction is delivered by faculty members who have held senior executive roles in the industry. This ensures that the teaching is grounded in current market trends and executive-level insights. The Haworth College of Business further supports students through experience-driven learning opportunities and dedicated career resources.

Tuition Fee Breakdown

International fee: USD 20525 per year
National fee: USD 20525 per year
Local fee: USD 16449 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

Sales
Sales Management
Negotiation
Business Marketing
Leadership
Marketing

Careers with Sales and Business Marketing

Graduates from Western Michigan University are highly sought after, with a vast majority securing roles directly related to their degree. The programme prepares individuals for high-impact positions across diverse sectors, including healthcare, consumer goods, and financial services. Students are recruited by major global organisations due to their advanced negotiation and business development capabilities.

Common professional roles for graduates include:

Account Manager
Business Development Representative
District Sales Manager
Sales Development Representative

Graduates have successfully secured employment with prominent companies such as PepsiCo, Stryker, Whirlpool, Abbott, Gallo, and Gallagher. The programme's strong industry links and reputation for excellence provide a significant advantage in the professional job market.

Programme Structure

Courses included:

Marketing Principles

Professional Selling

Marketing Research

Sales Management

Selling Skills Development

Advanced Selling Strategies

Business Marketing Strategy

Sourcing and Purchasing

Digital and Social Media Marketing

Advertising and Promotion

Sport Marketing

International Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-11 00:00:00
- Apply before 2026-09-01 00:00:00 , International
- Apply before 2027-01-01 00:00:00 , National
Starting 2027-09-02 00:00:00
- Apply before 2027-06-01 00:00:00

Language

English

Duolingo English Test

100

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Kalamazoo, United States

Disciplines

Business Administration Marketing View 1059 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Copy of passport identification page

Proof of English language proficiency

Complete high school or post-secondary education transcripts

$100 non-refundable application fee

Proof of sufficient funds for the first academic year of study at WMU according to estimated cost of attendance

ACT or SAT Scores

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

20525 USD / year

≈ 20525 USD / year
Out-of-State

20525 USD / year

≈ 20525 USD / year
Domestic

Applies to you

In-State

16449 USD / year

≈ 16449 USD / year

Additional Details

Local Summer Tuition: $4,112; International Summer Tuition: $5,140

Living costs

Kalamazoo

United States

1000 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Sales and Business Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Kalamazoo

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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