Overview

If you choose to major in Sales and Business Marketing from Western Michigan University you will spend a significant amount of time in the Robert S. Kaiser Sales, Negotiation and Leadership Lab, one of the best university sales learning facilities in the nation. In this interactive digital lab, you will perform role-playing sales exercises in a realistic business setting.

Career Prospects

With a 99 percent active engagement rate and 100 percent job satisfaction, a degree in sales and business marketing from WMU opens up a variety of career paths. Companies our graduates have worked for include:

Aerotek

Coyote Logistics

Hormel

Kellogg's

Microsoft

Quicken Loans

State Farm

Stryker

Thomsen Reuters

Programme Structure

Courses included:

Marketing Principles

Professional Selling

Marketing Research

Sales Management

Selling Skills Development

Advanced Selling Strategies

Business Marketing Strategy

Sourcing and Purchasing

Digital and Social Media Marketing

Advertising and Promotion

Sport Marketing

International Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-27 00:00:00
- Apply before 2026-06-01 00:00:00
Starting 2027-01-12 00:00:00
- Apply before 2026-09-01 00:00:00 , International
- Apply before 2027-01-01 00:00:00 , National
Starting 2027-05-11 00:00:00
- Apply before 2027-02-01 00:00:00 , International
- Apply before 2027-05-01 00:00:00 , National

More details

Rolling admission for National for Fall

Language

English

Duolingo English Test

100

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TOEFL^® IBT

Schedule TOEFL®

PTE Academic

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Kalamazoo, United States

Disciplines

Business Administration Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Copy of passport identification page

Proof of English language proficiency

Complete high school or post-secondary education transcripts

$100 non-refundable application fee

Proof of sufficient funds for the first academic year of study at WMU according to estimated cost of attendance

ACT or SAT Scores

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

20525 USD / year

≈ 20525 USD / year
Out-of-State

20525 USD / year

≈ 20525 USD / year
Domestic

Applies to you

In-State

16449 USD / year

≈ 16449 USD / year

Additional Details

Local Summer Tuition: $4,112; International Summer Tuition: $5,140

Living costs

Kalamazoo

United States

1000 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Sales and Business Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career Prospects

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Kalamazoo

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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