Overview

The Marketing degree at the University of Florida provides students with a sophisticated understanding of how to manage customer relationships and execute product distribution effectively. This academic path combines a rigorous foundation in business analytics with specialised training in market research and brand management strategies.

Why Marketing at the University of Florida?

The Marketing Department is a distinguished leader in the field, with a faculty recognised for conducting influential research that shapes modern scientific understanding and industry practice. Students benefit from the resources of the Heavener School of Business, which offers extensive leadership programmes, study abroad opportunities, and dedicated career coaching. The curriculum is designed to bridge the gap between theoretical knowledge and practical application through involvement in student organisations and research activities.

Tuition Fee Breakdown

International fee: USD 30900 per year
National fee: USD 30900 per year
Local fee: USD 6380 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to provide a broad business foundation followed by advanced marketing specialisation. Modules may include:

Legal Environment of Business
Business Finance
International Business
Management
Operations and Supply Chain Management
Marketing
Statistics for Business Decisions
Business Analytics and Artificial Intelligence
Consumer Behaviour

Careers with Marketing

Graduates are well-equipped for diverse professional roles across various sectors of the global economy. The programme specifically prepares students for successful careers in brand management, professional sales, and marketing communications. Additionally, the rigorous analytical training provides an excellent foundation for those pursuing graduate studies in business, the social sciences, or advertising. Alumni frequently secure positions in retail marketing management and market research firms, leveraging the practical experience gained through the programme's emphasis on internships and professional development.

Programme Structure

Courses include:

The Legal Environment of Business

Business Finance

International Business

Operations and Supply Chain Management

Principles of Marketing

Statistics for Business Decisions

Business Analytics & Artificial Intelligence (AI)

Consumer Behavior

Marketing Management

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-21 00:00:00
- Apply before 2027-01-15 00:00:00

Language

English

TOEFL^® IBT

100

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Gainesville, United States

Disciplines

Marketing View 1060 other Bachelors in Marketing in United States

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Academic requirements

GMAT

460

English requirements

TOEFL^® IBT

100

Schedule TOEFL®

IELTS

Prepare for Your English Test

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AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

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98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

All international applicants should apply online.
Submit the non-refundable $30 application fee (U.S. currency drawn on a U.S. bank or credit card); an application will not be considered without this fee.
Freshmen must submit official SAT or ACT (with writing test) scores.
Applicants whose native language is not English must submit official scores from the Test of English as a Foreign Language (TOEFL) or International English Language Testing System (IELTS).
Freshman applicants with coursework completed outside the US must submit at least three full years of their most current secondary school transcripts, in addition to the final/senior year schedule or predicted grades, in both native language of instruction, and if applicable, a certified English translation.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

30900 USD / year

≈ 30900 USD / year
Out-of-State

30900 USD / year

≈ 30900 USD / year
Domestic

Applies to you

In-State

6380 USD / year

≈ 6380 USD / year

Living costs

Gainesville

United States

900 - 1335 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Gainesville

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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