Overview

The Marketing programme at University of Massachusetts Lowell is designed to prepare students for one of the fastest-growing career sectors in the global marketplace. By focusing on the translation of customer needs into valuable goods and services, the curriculum ensures graduates can navigate intense competition across various industries. Students gain a deep understanding of how to target diverse consumer groups effectively.

Why Marketing at University of Massachusetts Lowell?

Studying at the Manning School of Business provides students with access to specialised facilities like the Pulichino Tong Business Center. The programme distinguishes itself through a practical approach that combines academic coursework with experiential learning opportunities. Students can enhance their professional development through independent study projects and active participation in the Marketing Society. Furthermore, the Global Entrepreneurship Exchange offers a unique international perspective on modern business challenges.

Tuition Fee Breakdown

International fee: USD 1525 per credit
National fee: USD 1525 per credit
Local fee: USD 701 per credit

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum provides exposure to all aspects of the field, from identifying customer requirements to managing complex programmes. Modules may include:

Sales & Consumer Relations
Marketing Analytics
Global Marketing
New Product & Service Management
Buyer Behavior
Social Media Marketing
Digital Marketing
Advertising

Careers with Marketing

Graduates are well-prepared for a diverse range of professional roles in both the private and public sectors. The skills acquired during the programme are highly transferable, allowing alumni to pursue successful careers in various specialised areas. Common career paths for graduates include roles in marketing research, public relations, and product management. The degree also provides the necessary foundations for positions within non-profit organisations and public agencies, where strategic communication and consumer insight are vital.

Programme Structure

Courses include:

Management Calculus

College Writing

Financial and Managerial Accounting

Micro- and Macroeconomics

Statistics

Operations Analysis and Marketing Principles

Key information

Duration

Part-time
- 48 months

Start dates & application deadlines

Starting 2026-09-03 00:00:00
- Apply before 2026-07-25 00:00:00 , International
Starting 2027-01-20 00:00:00
- Apply before 2026-12-12 00:00:00 , International
- Apply before 2027-01-07 00:00:00 , National

Language

English

Duolingo English Test

110

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TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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Credits

120 SCH

120-122

Delivered

On Campus, Blended, Online

Campus Location

Lowell, United States

Disciplines

Business Administration Marketing Digital Marketing View 146 other Bachelors in Digital Marketing in United States

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Academic requirements

GPA

3.5

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A completed application for a daytime, on-campus program.

You are considered a first-year student if you have not taken any post-secondary/college coursework. Your application should include your high school or secondary school records, including results from culminating or leaving examinations.

The Office of Undergraduate Admissions only accepts official high school records, leaving certificates, and or graduation examination results or their notarized copies. All documents in foreign languages must be professionally translated and notarized. We only accept official transcripts sent directly from the school or a Ministry of Education.

Test of English as a Foreign Language (TOEFL), IELTS, Duolingo, ASC English or Pearson exam results.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

45750 USD / year

≈ 45750 USD / year
Out-of-State

45750 USD / year

≈ 45750 USD / year
Domestic

Applies to you

In-State

21030 USD / year

≈ 21030 USD / year

Living costs

Lowell

United States

1130 - 2341 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Lowell

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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