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Marketing, B.A.

  • Application Deadline
  • 48 months
    Duration

About

The marketing program is designed to help students understand business activities such as identifying customer needs through market research, segmenting markets, targeting and positioning products and services, new product management, making the product or service available to customers, and communicating the benefits of the product or service to customers. The marketing program provides an opportunity for students to develop the analytical, planning, implementation, and process control skills necessary for rewarding careers in marketing management , marketing strategy and marketing research.

The Department of Marketing provides undergraduate education in marketing, which involves the selection of target markets and the development of strategies and tactics that create, deliver, and communicate value to customers and in so doing generate profitable revenue for the firm. This includes generating consumer and competitive insights through market research and managing products, pricing, distribution channels, and marketing communications.  Introduction in this field is designed to provide an understanding of the concepts necessary for performance in both managerial and entry-level positions in profit and non-profit organizations.

Each program of study is structured to offer sequential study useful for broad personal and professional development.  The required courses are designed to provide necessary understanding, integration, and skill development in marketing fundamentals, while specialty courses offer students the opportunity to apply concepts and gain additional knowledge in accordance with student interests and career paths. Emphasis is placed on the integration of critical thinking, quantitative analysis, and broad communication skills.The department also offers a Minor in Sales Leadership.  This program affords students the opportunity to acquire and develop skills needed to effectively engage with customers in a consultative fashion and to thrive as value-added sales and business development leaders. 

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Retail Management
  • Sales Management
  • Product Innovation and Management
  • International Marketing Management
  • New Product Design and Development
  • Independent Study
  • Honors Independent Study
  • Special Topics in Marketing

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:

    79

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    550

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®
  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

Academic Requirements

You need the following GPA score:

Required score: 3.5

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 3.5 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

  • Complete MSU’s application for admission online, including the required personal statement.
  • Pay the $75 nonrefundable application fee.
  • Request that all secondary schools, colleges or universities attended and examination boards send original or attested copies of all transcripts, diplomas, mark sheets and certificates directly to Michigan State University in an official, sealed envelope.
  • Have the testing agency (TOEFL, IELTS, SAT, MSUELT or MELAB accepted).
  • International students are encouraged, though not required, to submit SAT or ACT scores.
  • Do not send letters of recommendation, photographs, portfolios or additional personal essays.

Tuition Fee

  • International

    39461 USD/year
    Tuition Fee
    Based on the original amount of 39461 USD per year and a duration of 48 months.
  • National

    39461 USD/year
    Tuition Fee
    Based on the original amount of 39461 USD per year and a duration of 48 months.
  • In-State

    14516 USD/year
    Tuition Fee
    Based on the original amount of 14516 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for East Lansing

  • 1000 - 1500 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

It is challenging for many families to pay full educational costs from current income or savings. If you require financial assistance, your first step is to submit the Free Application for Federal Student Aid (FAFSA) online as soon as possible after October 1 of the year before you plan to enrol. FAFSA evaluates eligibility for need-based aid, including federal loans, and gives students access to need-based grants, scholarships, loans and work-study.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.